Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Marketing Communications for Implant Direct at Envista Holdings Corporation will play a pivotal role in developing and executing comprehensive marketing strategies that promote the Implant Direct brand and its product offerings. This remote position will require collaboration with cross-functional teams to enhance brand awareness, drive customer engagement, and align marketing initiatives with business objectives. The ideal candidate will leverage their expertise in marketing communications to foster impactful relationships and implement innovative campaigns that resonate with target audiences in the dental industry.

Job Responsibilities

• Develop and implement strategic marketing communication plans to support the Implant Direct business objectives.
• Oversee the creation of marketing collateral, including digital content, brochures, presentations, and press releases.
• Lead and coordinate integrated marketing campaigns across various channels, including social media, email, and trade shows.
• Manage the marketing communications budget, ensuring alignment with financial goals and resource allocation.
• Collaborate with cross-functional teams including product management, sales, and customer support to ensure consistent messaging and objectives.
• Analyze and report on the effectiveness of marketing initiatives, adjusting strategies as needed to optimize performance.
• Develop and maintain relationships with external stakeholders, including media, agencies, and industry partners.
• Supervise and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably within the biomedical or dental industry.
• Proven track record in developing successful marketing strategies and execution of integrated campaigns.
• Strong understanding of digital marketing tactics and tools, including SEO, PPC, and social media marketing.
• Exceptional written and verbal communication skills, with the ability to articulate concepts clearly.
• Experience with marketing automation tools and CRM software.
• Strong analytical skills, with the ability to derive insights from data and apply them to drive marketing decisions.
• Leadership experience, with demonstrated ability to manage and develop a high-performing team.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a range of technologies and tools to execute marketing initiatives effectively. This includes marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, as well as analytics tools such as Google Analytics for tracking campaign performance. Familiarity with design software, such as Adobe Creative Suite, will also be beneficial for developing visual content. Proficiency in social media management tools like Hootsuite or Buffer will be pivotal for managing and analyzing multi-channel marketing campaigns.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity, strategic thinking, and analytical aptitude. They will be highly organized and driven by results, with a strong focus on achieving measurable marketing outcomes. Successful candidates will demonstrate excellent interpersonal skills, enabling them to work effectively within diverse teams and forge productive relationships with stakeholders. A proactive mindset and ability to adapt to changing market trends will further contribute to their success in this role.