Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Job Overview

The Implant Direct Senior Manager, Marketing Communications at Envista Holdings Corporation will play a pivotal role in driving the marketing communications strategy, ensuring alignment with the company's overall business objectives. This position involves leading a team to create and execute comprehensive marketing campaigns, fostering brand awareness and enhancing customer engagement. The ideal candidate will collaborate with cross-functional teams to deliver high-impact messaging, which resonates with target audiences in the dental industry while utilizing innovative approaches and analytics to measure the effectiveness of communications initiatives.

Job Responsibilities

• Develop and implement strategic marketing communications plans to promote Implant Direct products and services.
• Lead and manage a team of marketing professionals to execute campaigns that enhance brand visibility and engage target audiences.
• Collaborate with product management teams to understand product offerings and develop tailored messaging.
• Utilize data and analytics to assess campaign effectiveness and drive continuous improvement in marketing efforts.
• Oversee the creation of marketing materials, including digital content, brochures, videos, and social media content.
• Establish and maintain strong relationships with industry media, influencers, and key stakeholders.
• Manage budget allocation for marketing communications initiatives and ensure optimum use of resources.
• Monitor industry trends and competitive landscape to identify new opportunities for growth and innovation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing communications, preferably in the dental or medical device industry.
• Proven experience in developing and executing successful marketing campaigns.
• Strong leadership skills with the ability to inspire and manage a diverse team.
• Exceptional written and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms, and analytics.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Ability to thrive in a fast-paced, remote work environment.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a range of technologies and tools to streamline marketing efforts and enhance communications. Familiarity with customer relationship management (CRM) software, content management systems (CMS), email marketing platforms (such as HubSpot or MailChimp), and project management tools (such as Asana or Trello) is highly beneficial. Additionally, analytical tools such as Google Analytics and social media performance tools will be essential for tracking campaign effectiveness and engagement metrics.

Ideal Candidates

Ideal candidates for the Implant Direct Senior Manager, Marketing Communications will demonstrate a blend of creative and analytical thinking, with a passion for driving brand success in the dental industry. They should possess strong interpersonal skills and a collaborative mindset, enabling them to work effectively with various departments and external stakeholders. A results-oriented attitude, coupled with the ability to adapt to rapidly changing environments, will set successful candidates apart. Moreover, a commitment to continuous learning and innovation in marketing practices will align well with Envista Holdings Corporation's vision for growth and excellence.