Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will be responsible for leading the strategic development and execution of marketing communications initiatives aimed at enhancing brand awareness and driving product adoption. This role involves cross-functional collaboration and requires an extensive understanding of marketing strategies, digital platforms, and market dynamics. The individual will be instrumental in aligning marketing communications with broader business objectives, managing a team, and ensuring consistent messaging across various channels to engage and inform target audiences effectively.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies that align with the company’s goals and market needs.
• Manage the marketing communications team and oversee day-to-day operations to ensure quality execution of projects.
• Collaborate with product management and sales teams to create compelling content that supports product launches and marketing campaigns.
• Analyze market trends and customer insights to inform communication strategies and identify opportunities for growth.
• Oversee the development of marketing collateral, including digital content, promotional materials, and press releases.
• Manage relationships with external agencies and vendors to optimize campaign effectiveness and creative output.
• Measure and report on the effectiveness of marketing communications efforts and adjust strategies as needed based on performance metrics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree is a plus.
• Minimum of 7 years of experience in marketing communications, preferably within the healthcare or medical device industry.
• Proven track record of developing successful marketing strategies and managing complex projects.
• Strong leadership skills with the ability to motivate and develop a high-performing team.
• Excellent written and verbal communication skills, with a focus on storytelling and brand messaging.
• Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing.
• Ability to analyze data and translate insights into actionable strategies.

Technologies & Tools

This position will require proficiency in various marketing technologies and tools, including but not limited to marketing automation platforms (such as HubSpot or Marketo), content management systems (CMS), customer relationship management (CRM) software, analytics tools (like Google Analytics), and social media management tools. Familiarity with design software such as Adobe Creative Suite is advantageous for creating marketing materials and visuals.

Ideal Candidates

Ideal candidates for this position possess a blend of strategic thinking and creativity, allowing them to develop innovative marketing communication strategies while also managing execution effectively. They should demonstrate strong leadership abilities, excellent interpersonal skills, and a collaborative spirit to work cross-functionally within a team-centric environment. A proactive approach, adaptability to market trends, and a deep understanding of customer needs will further enhance their suitability for this role. Candidates who are enthusiastic about driving brand success in the dental or healthcare sectors will fit perfectly within the company culture.