Influencer Marketing Manager - Denmark & Sweden (m/f/d)

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Job Overview

The Influencer Marketing Manager for Denmark & Sweden at Westwing will be instrumental in driving the brand's growth and engagement across these key markets. This role encompasses the strategic planning, execution, and monitoring of influencer marketing campaigns that align with Westwing's objectives. The successful candidate will work closely with cross-functional teams to enhance brand visibility, promote product offerings, and foster strong relationships with influencers and content creators.

Job Responsibilities

• Develop and implement influencer marketing strategies that align with Westwing's brand goals in Denmark and Sweden.
• Identify, engage, and establish relationships with relevant influencers and content creators to expand brand reach.
• Manage influencer campaigns from inception to completion, ensuring timely execution and performance measurement.
• Collaborate with the marketing and creative teams to develop campaign briefs and promotional materials.
• Monitor industry trends and competitive landscape to continually enhance influencer marketing efforts.
• Provide detailed reporting on campaign performance, including reach, engagement, and return on investment (ROI).
• Manage budgets and allocate resources effectively to maximize campaign impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years experience in influencer marketing or related roles, preferably within e-commerce or lifestyle sectors.
• Strong understanding of social media platforms and influencer dynamics in Denmark and Sweden.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships.
• Proven track record of managing successful influencer campaigns and driving measurable results.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Fluent in English, with proficiency in Danish or Swedish being an advantage.

Technologies & Tools

The Influencer Marketing Manager will utilize various tools and technologies to enhance campaign effectiveness, including social media management platforms (e.g., Hootsuite, Sprout Social), analytics tools (e.g., Google Analytics, Facebook Insights), and project management software (e.g., Asana, Trello). Familiarity with influencer marketing platforms such as AspireIQ or Upfluence is also advantageous to streamline the process of identifying and engaging with influencers.

Ideal Candidates

The ideal candidate for the Influencer Marketing Manager position is proactive, creative, and analytical, possessing a deep passion for marketing and social media. They must demonstrate a strategic mindset, with the ability to not only envision impactful campaigns but also execute them flawlessly while adapting to changing market dynamics. A successful candidate will be a collaborative team player, eager to take initiative and lead projects while fostering a supportive environment for peers and stakeholders alike.