Influencer Marketing Manager - Denmark & Sweden (m/f/d)

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Overview

The Influencer Marketing Manager for Denmark & Sweden at Westwing will spearhead the development and execution of influencer marketing strategies tailored to elevate brand presence and drive customer engagement across the Nordic region. This dynamic role combines strategic insight with creative execution, collaborating with influencers and partners to enhance brand awareness and generate quality leads. The successful candidate will be responsible for building strong relationships within the influencer community while ensuring campaigns align with overall marketing goals and deliver measurable results.

Job Responsibilities

• Develop and implement innovative influencer marketing strategies specifically for the Denmark and Sweden markets.
• Identify and onboard suitable influencers who align with Westwing's brand values and target audience.
• Manage end-to-end campaign execution, including briefing, negotiation, content creation, and performance tracking.
• Analyze campaign performance metrics to ensure ROI and optimize future strategies.
• Monitor industry trends and competitor activities to keep the influencer marketing approach ahead of the curve.
• Collaborate with internal teams, including content, social media, and marketing, to ensure cohesive brand messaging across all platforms.
• Build and maintain strong relationships with influencers to foster long-term partnerships.
• Present regular updates and reports to the management on campaign performance and strategic recommendations.

Qualifications

• Proven experience (3+ years) in influencer marketing or a similar role, preferably within the e-commerce or lifestyle sectors.
• Strong understanding of the Nordic markets, especially Denmark and Sweden.
• Excellent communication and interpersonal skills, with the ability to build rapport with diverse personalities.
• Demonstrated ability to analyze data and leverage insights to drive decision-making.
• Proficiency in social media platforms and analytics tools.
• Bachelor's degree in Marketing, Communication, Business Administration, or a related field.
• Fluent in English; proficiency in Danish and Swedish is highly desirable.

Technologies & Tools

The Influencer Marketing Manager will utilize various technologies and software tools to enhance campaign effectiveness, including social media management platforms, influencer marketing software, Google Analytics for performance tracking, and CRM systems for managing relationships with influencers. Familiarity with content creation tools and graphic design software may also be beneficial in crafting engaging marketing materials.

Ideal Candidates

The ideal candidate for this position will be a proactive and results-oriented individual with a passion for social media and influencer culture. They will possess strong creative thinking skills, alongside an analytical mindset to evaluate campaign performance effectively. Adaptability and a strong understanding of consumer behavior are key characteristics, as is the ability to work collaboratively in a fast-paced environment. A genuine enthusiasm for lifestyle trends and the ability to spot emerging influencers will set candidates apart in this exciting role at Westwing.