Influencer Marketing Manager - Denmark & Sweden (m/f/d)

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Job Overview

The Influencer Marketing Manager for Denmark & Sweden at Westwing will be responsible for developing and executing strategic influencer marketing campaigns to enhance brand visibility and engagement with our target audience. This role entails collaborating with influencers, negotiating partnerships, and analyzing campaign performance to drive growth. The ideal candidate will possess a thorough understanding of the digital marketing landscape and be adept at fostering relationships within the influencer community to effectively promote the Westwing brand across both markets.

Job Responsibilities

• Develop and implement influencer marketing strategies aligned with Westwing's objectives for Denmark and Sweden.
• Identify and engage suitable influencers and brand ambassadors to expand reach and engagement.
• Negotiate contracts and partnership agreements with influencers to maximize campaign effectiveness.
• Monitor, measure, and analyze the performance of influencer campaigns, adjusting strategies as necessary.
• Collaborate with cross-functional teams including Marketing, Creative, and Sales to ensure cohesive messaging.
• Stay updated on industry trends and competitor activities to maintain a competitive edge.
• Manage budget allocation for influencer marketing initiatives and report on ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in influencer marketing or digital marketing roles.
• Strong understanding of social media platforms and influencer dynamics in Denmark and Sweden.
• Proficient in analytics tools to track and report on performance metrics.
• Excellent negotiation and communication skills, both written and verbal.
• A proven track record of successfully running influencer campaigns.
• Fluency in English and proficiency in Danish and/or Swedish is highly desirable.

Technologies & Tools

The Influencer Marketing Manager will utilize various technologies and tools to streamline efforts and optimize campaign performance. Key tools include customer relationship management (CRM) software, social media management platforms, analytics tools such as Google Analytics and social listening tools, as well as project management tools for effective collaboration across teams.

Ideal Candidates

The ideal candidate for this role is a proactive and innovative marketer with a passion for influencer marketing. They should possess exceptional interpersonal skills for relationship-building within the influencer community, as well as strong analytical capabilities to evaluate campaign success. A creative thinker who can develop engaging content and strategies tailored to the Danish and Swedish markets will thrive in this position. Furthermore, the candidate should be adaptable and responsive, with an ability to navigate the fast-paced nature of the marketing landscape.