Influencer Marketing Manager - Hungary (m/f/d)

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Written by AI from the job title and company, not by Westwing, so some details may not match this job. The employer's own page has the real description.

Overview

The Influencer Marketing Manager will be responsible for devising and executing innovative influencer marketing strategies to enhance brand visibility and drive customer engagement across Hungary. This role requires a deep understanding of the local market, strong analytical skills, and a creative approach to building relationships with influencers to promote Westwing's product offerings. The successful candidate will collaborate closely with cross-functional teams to align marketing goals and ensure the delivery of effective campaigns that resonate with our target audience.

Job Responsibilities

• Develop and implement comprehensive influencer marketing strategies to achieve brand objectives.
• Identify, engage, and build relationships with relevant influencers across various platforms, ensuring alignment with Westwing’s brand values.
• Manage the execution of influencer campaigns from concept to reporting, including negotiation, contracts, and deliverables.
• Analyze campaign performance metrics and provide regular reports to measure success and optimize future campaigns.
• Collaborate with the content and social media teams to ensure cohesive messaging across all channels.
• Stay informed about industry trends and competitor activities to identify new opportunities for influencer partnerships.
• Oversee budget management for influencer marketing initiatives, ensuring cost-efficiency and maximum ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in influencer marketing, social media management, or digital marketing.
• Proven track record of successfully managing influencer partnerships and campaigns.
• Strong understanding of social media platforms and trends, particularly in the Hungarian market.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Fluency in Hungarian and English; proficiency in additional languages is a plus.

Technologies & Tools

The Influencer Marketing Manager will utilize a variety of tools and technologies including social media management and analytics platforms, content scheduling software, CRM systems, and performance tracking tools. Familiarity with tools such as Hootsuite, Sprout Social, Google Analytics, and influencer marketing platforms will be essential to effectively execute and measure campaigns.

Ideal Candidates

The ideal candidate for the Influencer Marketing Manager position will possess a combination of creativity, strategic thinking, and relationship management skills. They should be passionate about the digital landscape and influencer marketing, with an innate ability to connect with diverse audiences. A proactive, results-oriented mindset along with strong organizational skills to manage multiple campaigns simultaneously is essential. Candidates should also be adaptable, able to thrive in a fast-paced environment, and committed to delivering exceptional results for the Westwing brand.