Influencer Marketing Manager - Hungary (m/f/d)

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Overview

The Influencer Marketing Manager - Hungary (m/f/d) at Westwing will be instrumental in devising and executing comprehensive influencer marketing strategies to enhance brand visibility and drive customer engagement. This role requires a strategic thinker with a deep understanding of the influencer landscape in Hungary, overseeing the end-to-end process of influencer partnerships, campaign management, and performance analytics to ensure the alignment of marketing initiatives with Westwing's overall business objectives.

Job Responsibilities

• Develop and implement innovative influencer marketing strategies tailored to the Hungarian market.
• Identify, outreach, and negotiate with potential influencers to establish mutually beneficial partnerships.
• Manage influencer campaigns from conception to execution, ensuring alignment with brand messaging and marketing goals.
• Monitor and analyze campaign performance, generating insights to optimize future influencer marketing efforts.
• Collaborate with the marketing team to integrate influencer content into broader marketing initiatives.
• Maintain relationships with influencers, ensuring ongoing engagement and satisfaction.
• Stay up-to-date with industry trends and emerging influencers to continually refine strategy.
• Prepare reports and presentations on campaign performance, highlighting key results and recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in influencer marketing or digital marketing, ideally within the e-commerce industry.
• Strong understanding of social media platforms, influencer dynamics, and current market trends in Hungary.
• Exceptional negotiation and communication skills to effectively manage influencer relationships.
• Analytical skills with the ability to interpret data and translate it into actionable insights.
• Creative thinking with a demonstrated ability to generate compelling content and marketing ideas.
• Fluent in Hungarian and English; proficiency in additional languages is a plus.

Technologies & Tools

The Influencer Marketing Manager will utilize various technologies and tools to facilitate influencer campaigns and track performance metrics. Key tools may include social media management platforms (like Hootsuite or Buffer), analytics tools (such as Google Analytics and social media insights), CRM software, and content creation tools (like Canva or Adobe Creative Suite) to develop engaging visual content.

Ideal Candidates

Ideal candidates for the Influencer Marketing Manager position possess a deep passion for social media and influencer culture, along with a creative flair that enables them to craft engaging marketing strategies. They should have the ability to think analytically and strategically, adapting their approach as needed to meet evolving market demands. Strong interpersonal skills are essential for building and maintaining relationships, while resilience and a proactive attitude toward challenges will be critical in this dynamic role.