Influencer Marketing Manager - Hungary (m/f/d)

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Job Overview

The Influencer Marketing Manager - Hungary (m/f/d) at Westwing is responsible for developing and executing innovative influencer marketing strategies that enhance brand visibility and engagement across digital platforms. This role requires a proactive approach to identifying and collaborating with influencers and content creators that align with Westwing’s vision and values. The successful candidate will work closely with cross-functional teams to integrate influencer campaigns within broader marketing initiatives, ensuring measurable impact and brand consistency.

Job Responsibilities

• Develop and implement comprehensive influencer marketing strategies tailored for the Hungarian market.
• Identify, engage, and build relationships with relevant influencers and brand advocates.
• Negotiate contracts and manage influencer partnerships from inception to completion.
• Coordinate with the marketing team to integrate influencer campaigns into overall marketing strategies.
• Monitor, analyze, and report on the performance of influencer campaigns, providing insights for future initiatives.
• Stay updated with industry trends, emerging platforms, and best practices in influencer marketing.
• Manage and oversee budgets allocated for influencer marketing activities.
• Collaborate with social media and content teams to ensure cohesive messaging and branding across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 3 years of experience in influencer marketing, social media marketing, or related areas.
• Proven track record of successful influencer campaigns, with measurable results.
• Strong understanding of the digital marketing landscape and social media platforms.
• Excellent negotiation and communication skills in both Hungarian and English.
• Ability to analyze data and generate insightful reports for decision-making.
• Creative mindset with strong organizational and project management skills.

Technologies & Tools

The Influencer Marketing Manager will utilize a variety of digital tools and software to streamline workflows and measure campaign performance. Platforms such as Google Analytics, social media management tools (e.g., Hootsuite, Buffer), and influencer marketing software (e.g., AspireIQ, Traackr) will be integral to the role. Proficiency in these technologies will ensure effective collaboration and optimization of influencer strategies.

Ideal Candidates

Ideal candidates possess a blend of strategic thinking and creativity, along with a genuine passion for social media and influencer culture. They are results-oriented individuals who thrive in a fast-paced environment and can manage multiple projects concurrently. Strong interpersonal skills are essential for establishing and maintaining relationships with influencers, while adaptability and a keen eye for detail will support campaign execution. Ultimately, the perfect fit is someone who embodies Westwing's core values and is eager to contribute to the brand's growth in the Hungarian market.