Influencer Marketing Manager - Hungary (m/f/d)

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Written by AI from the job title and company, not by Westwing, so some details may not match this job. The employer's own page has the real description.

Overview

The Influencer Marketing Manager for Westwing in Hungary will play a pivotal role in developing and executing innovative influencer marketing strategies to enhance brand visibility and drive engagement. This position requires a strategic thinker who can collaborate with various stakeholders, manage influencer relationships, and analyze campaign performance to optimize results. The ideal candidate will demonstrate creativity and business acumen in identifying and nurturing partnerships that align with Westwing's mission and goals.

Job Responsibilities

• Develop and execute influencer marketing strategies that align with overall marketing goals.
• Identify, engage, and maintain relationships with influencers, bloggers, and content creators relevant to Westwing’s audience.
• Manage end-to-end campaign execution, including briefing influencers, content approval, and performance tracking.
• Monitor influencer performance, analyze campaign effectiveness, and report insights to optimize future strategies.
• Stay up-to-date with trends in influencer marketing and develop innovative approaches to reach target audiences.
• Collaborate with cross-functional teams including PR, social media, and creative to create cohesive marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in influencer marketing, social media marketing, or digital marketing roles.
• Proven track record of successful influencer marketing campaigns.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent communication and relationship-building skills.
• Analytical skills with the ability to interpret data and make data-driven decisions.

Technologies & Tools

The Influencer Marketing Manager will utilize various technologies and tools designed to streamline influencer outreach, campaign management, and performance analytics. Familiarity with social media management platforms such as Hootsuite or Sprout Social, influencer marketing software like AspireIQ or Traackr, and data analysis tools including Google Analytics and Excel will be essential for this role.

Ideal Candidates

The ideal candidate for the Influencer Marketing Manager position will be a proactive and results-oriented individual with a passion for social media and influencer marketing. They should possess strong organizational skills and the ability to manage multiple projects simultaneously. Creativity is key, along with the ability to think strategically and innovate within the marketplace. A self-starter mindset and a dedication to building meaningful relationships will further enhance their fit for this dynamic role at Westwing.