Influencer Marketing Manager - Hungary (m/f/d)

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Overview

The Influencer Marketing Manager for Westwing in Hungary (m/f/d) will be pivotal in driving brand awareness and customer engagement through tailored influencer partnerships. This role requires a strategic thinker with a profound understanding of the influencer landscape, capable of developing and executing comprehensive influencer marketing campaigns. The ideal candidate will possess strong communication skills and a knack for negotiation, ensuring fruitful collaboration with a diverse range of influencers while aligning their efforts with our overarching marketing objectives.

Job Responsibilities

• Develop and implement influencer marketing strategies to enhance brand presence in Hungary.
• Identify, engage, and manage relationships with key influencers across various platforms.
• Coordinate the execution of influencer campaigns, ensuring alignment with marketing initiatives.
• Monitor campaign performance metrics and provide detailed reports to assess ROI and effectiveness.
• Collaborate with the creative team to produce engaging content that resonates with target audiences.
• Negotiate contracts and terms with influencers to ensure mutually beneficial partnerships.
• Stay up-to-date with industry trends, competitor activities, and emerging influencer platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in influencer marketing or digital marketing roles.
• Proven track record of successful influencer campaigns, including planning and execution.
• Strong analytical skills to evaluate campaign performance and derive actionable insights.
• Excellent communication and interpersonal skills for effective influencer relationships.
• Fluency in Hungarian and proficiency in English; additional languages are a plus.

Technologies & Tools

The Influencer Marketing Manager will utilize various technologies and tools to streamline campaign management, including influencer marketing platforms, social media analytics tools, and CRM systems. Familiarity with project management software, content creation tools, and reporting dashboards will be essential for efficient tracking and optimization of influencer efforts.

Ideal Candidates

The ideal candidates for this position will be creative and proactive individuals who possess a strong passion for digital marketing and a deep understanding of the influencer ecosystem. They should be skilled multitaskers, able to manage multiple campaigns simultaneously while maintaining a keen attention to detail. A results-oriented mindset with strong negotiation skills, combined with the ability to build lasting relationships, will further enhance the candidate's success in this role. Candidates who are data-driven, strategic thinkers, and have a flair for creativity will thrive in the fast-paced environment at Westwing.