Influencer Marketing Manager - Hungary (m/f/d)

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Written by AI from the job title and company, not by Westwing, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Influencer Marketing Manager for Hungary at Westwing will be a key player in driving brand awareness and customer engagement through strategic influencer partnerships. The successful candidate will be responsible for developing and executing influencer marketing campaigns that align with Westwing's brand strategy, ensuring both qualitative and quantitative targets are met. This role will involve collaborating with cross-functional teams, analyzing campaign performance, and nurturing relationships with influencers to enhance brand loyalty and conversion rates.

Job Responsibilities

• Develop and implement influencer marketing strategies that align with Westwing's overall marketing objectives.
• Identify, engage, and maintain relationships with relevant influencers in Hungary.
• Plan and execute influencer campaigns, including product seeding, sponsored posts, and collaborations.
• Analyze and report on campaign performance metrics, providing insights and recommendations for future initiatives.
• Coordinate with creative and marketing teams to ensure cohesive messaging and branding across all campaigns.
• Monitor industry trends and the competitive landscape to inform influencer selection and campaign strategies.
• Negotiate contracts and manage budgets to optimize campaign ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3 years of experience in influencer marketing or related roles.
• Proven track record of successful influencer campaign management.
• Strong understanding of social media platforms and trends relevant to the Hungarian market.
• Exceptional communication and negotiation skills.
• Analytical mindset with experience in performance analysis and reporting.
• Fluency in Hungarian and English; additional languages are a plus.

Technologies & Tools

The Influencer Marketing Manager will utilize various technologies and tools to effectively manage campaigns and track performance. This includes proficiency in social media management platforms, influencer marketing tools such as AspireIQ or Influencity, analytics software (such as Google Analytics or Tableau), and project management tools like Asana or Trello to streamline workflows and enhance collaboration.

Ideal Candidates

The ideal candidate for the Influencer Marketing Manager position will possess a strong blend of creativity and analytical skills. They should be highly organized, self-motivated, and have a passion for social media and influencer engagement. Excellent relationship-building abilities and a proactive attitude towards problem-solving are essential. Additionally, candidates should demonstrate flexibility and adaptability in a dynamic work environment while maintaining a strategic approach to influencer partnerships.