Influencer Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Jack Taylor, so some details may not match this job. The employer's own page has the real description.

Overview

The Influencer Marketing Manager at Jack Taylor will play a pivotal role in developing and executing influencer marketing strategies that align with our brand objectives. This individual will be responsible for identifying, engaging, and managing relationships with influencers and content creators to enhance brand visibility and drive customer engagement. The successful candidate will collaborate closely with cross-functional teams to ensure cohesive delivery of campaigns that resonate with target audiences, ultimately contributing to overall marketing success and brand growth.

Job Responsibilities

• Develop and implement comprehensive influencer marketing strategies to drive brand awareness and engagement.
• Identify and research potential influencers, assessing their fit with Jack Taylor's brand values and target demographics.
• Build and maintain relationships with a diverse range of influencers across various platforms.
• Negotiate contracts and manage budgets for influencer partnerships and campaigns.
• Coordinate with internal teams to align influencer activities with broader marketing efforts and initiatives.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Stay updated on industry trends and emerging influencers to keep the strategy innovative and effective.
• Conduct regular reports to demonstrate the impact of influencer marketing on brand goals and ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in influencer marketing, social media marketing, or public relations.
• Proven track record of successfully managing influencer partnerships and campaigns.
• Strong understanding of social media platforms, analytics, and trends.
• Excellent interpersonal and communication skills, with the ability to negotiate effectively.
• Creative thinker with experience in content creation and storytelling.
• Ability to work collaboratively within a team and manage multiple projects simultaneously.

Technologies & Tools

The Influencer Marketing Manager will leverage various technologies and tools to facilitate campaign management and performance analysis. These include social media analytics platforms, influencer marketing software, project management tools (such as Asana or Trello), and content creation applications (such as Canva or Adobe Creative Suite). Proficiency in Excel and data visualization tools will be essential for reporting and analyzing campaign results.

Ideal Candidates

The ideal candidate for the Influencer Marketing Manager position at Jack Taylor is someone who possesses a blend of creativity and analytical skills. They should have a passion for trends in social media and influencer culture, along with a strong network of industry contacts. The successful candidate will be detail-oriented, proactive, and capable of functioning effectively under pressure. They will demonstrate strong leadership qualities, enabling them to inspire collaboration among team members while driving innovative marketing initiatives that elevate the brand’s presence.