Influencer Marketing Manager Job at Everyday Dose Inc. in Austin

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Job Overview

Everyday Dose Inc. is seeking a highly motivated Influencer Marketing Manager to join our team in Austin. The ideal candidate will be responsible for developing and executing innovative influencer marketing strategies that align with our brand values and objectives. This role involves identifying potential influencer partnerships, creating engagement plans, and analyzing campaign performance to drive brand awareness and sales. The Influencer Marketing Manager will collaborate closely with cross-functional teams and external partners to ensure the successful implementation of marketing initiatives.

Job Responsibilities

• Develop and execute comprehensive influencer marketing strategies that support overall marketing goals.
• Identify and engage with potential influencers that align with the Everyday Dose brand.
• Negotiate contracts and manage relationships with influencers, ensuring clear communication and expectations.
• Create and manage influencer content calendars, ensuring timely delivery and alignment with brand campaigns.
• Monitor, analyze, and report on campaign performance, providing insights for future initiatives.
• Collaborate with the creative team to develop cohesive content that resonates with target audiences.
• Stay updated on industry trends and adjust strategies to remain competitive in the market.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in influencer marketing or a related area.
• Proven track record of successful influencer campaigns, with measurable results.
• Strong negotiation, communication, and interpersonal skills.
• Familiarity with social media platforms and emerging trends.
• Proficient in analytics tools and marketing software for performance measurement.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Technologies & Tools

The Influencer Marketing Manager will utilize various technologies and tools to streamline campaigns and measure results. These include social media management software, analytics tools (such as Google Analytics and social listening platforms), project management applications, and content creation platforms. Familiarity with CRM systems and email marketing tools is also essential in executing effective outreach and communication strategies.

Ideal Candidates

Ideal candidates for the Influencer Marketing Manager position at Everyday Dose Inc. possess a blend of creativity and analytical skills. They are proactive individuals who can effectively manage relationships and partnerships while demonstrating a strong understanding of social media trends. Effective communicators, they are adaptable and collaborative, thriving in a team-oriented environment. Furthermore, they have a passion for wellness and lifestyle brands, aligning with our mission at Everyday Dose.