Influencer Marketing Manager

About this kind of role

What a Influencer Marketing Manager usually does. The employer's own details are in the listing.

Typically does: An Influencer Marketing Manager develops and executes strategies to promote a brand through collaborations with online content creators. This involves identifying and vetting influencers, negotiating contracts, managing campaigns, and tracking performance metrics. They analyze campaign results to optimize future strategies and build lasting relationships with key influencers. The role often includes staying up-to-date on social media trends and emerging platforms.

Tools and skills: Proficiency in social media platforms, influencer marketing tools, analytics software, project management systems, and strong communication and negotiation skills are generally required.

Good fit for: Individuals with a strong understanding of social media marketing, creative thinking, and the ability to build relationships are typically successful in this role.