Influencer Marketing Manager - Norway & Finland (m/f/d)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Westwing, so some details may not match this job. The employer's own page has the real description.

Overview

As the Influencer Marketing Manager for Norway & Finland at Westwing, you will be responsible for developing and executing innovative influencer marketing strategies that drive brand awareness and customer engagement across the Nordic markets. This position entails collaborating with various influencers, managing relationships, and analyzing the effectiveness of campaigns to ensure alignment with Westwing's overall marketing objectives. In this role, you will leverage social media trends and consumer insights to enhance our brand presence and foster long-term partnerships with key influencers.

Job Responsibilities

• Develop and implement influencer marketing strategies tailored to the unique characteristics of the Norwegian and Finnish markets.
• Identify, negotiate, and manage relationships with relevant influencers to ensure effective collaboration.
• Oversee the planning, execution, and analysis of influencer marketing campaigns for maximum impact.
• Monitor influencer performance metrics and ROI, providing regular reports to senior management.
• Stay abreast of industry trends and emerging influencers, adjusting strategies as necessary.
• Collaborate with the social media and content teams to align campaigns with broader marketing goals.
• Manage budgets for influencer campaigns and ensure efficient allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in influencer marketing or digital marketing, preferably in the e-commerce sector.
• Proven track record of successful influencer partnership development and campaign management.
• Strong analytical skills with the ability to evaluate ROI and campaign effectiveness.
• Excellent verbal and written communication skills in both English and the local languages (Norwegian/ Finnish).
• Knowledge of social media platforms and tools relevant to influencer marketing.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Influencer Marketing Manager will utilize a variety of technologies and tools to streamline operations and enhance campaign performance, including influencer marketing platforms, social media management tools, analytics software, CRM systems, and content creation tools. Familiarity with Google Analytics, performance tracking applications, and collaboration software (such as Slack or Microsoft Teams) will be essential for effective communication and project management.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity, analytical thinking, and strong interpersonal skills. They should demonstrate an ability to adapt strategies based on market insights and have a passion for building meaningful relationships with influencers. Additionally, candidates should be proactive, results-driven, and possess a keen understanding of the digital marketing landscape, particularly in the Nordic regions. A passion for the home and lifestyle industry will also be advantageous in aligning with Westwing's brand ethos.