Influencer Marketing Manager (Retail + eCommerce)

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Job Overview

The Influencer Marketing Manager (Retail + eCommerce) at Creative Circle will be responsible for developing and executing innovative influencer marketing strategies that align with brand goals. This role involves identifying, engaging, and managing relationships with influencers to enhance brand visibility and drive product sales across various digital platforms. The manager will also analyze campaign performance metrics and optimize strategies to ensure maximum ROI, all while working collaboratively with cross-functional teams to support marketing initiatives.

Job Responsibilities

• Develop comprehensive influencer marketing strategies tailored to retail and eCommerce objectives.
• Identify, recruit, and build relationships with influencers to promote brand products effectively.
• Manage influencer partnerships from inception to execution, ensuring alignment with brand messaging and guidelines.
• Analyze campaign performance metrics, providing insights and recommendations for ongoing optimization.
• Collaborate with the creative team to produce compelling content that resonates with target audiences.
• Monitor industry trends and competitor activities to inform strategy and identify growth opportunities.
• Prepare and present reports on influencer marketing performance to senior management.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3-5 years of experience in influencer marketing, preferably within the retail or eCommerce sector.
• Demonstrated experience in managing successful influencer partnerships and campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills with a knack for building strong relationships.
• Proficiency in marketing software and analytics tools.

Technologies & Tools

The Influencer Marketing Manager will utilize a variety of technologies and tools, including social media management platforms (such as Hootsuite or Sprout Social), influencer marketing platforms (like AspireIQ or Traackr), analytics tools (Google Analytics, Adobe Analytics), and project management software (such as Trello or Asana) to effectively manage campaigns and measure their success.

Ideal Candidates

The ideal candidate for this position is a proactive self-starter with a passion for digital marketing and a deep understanding of influencer dynamics. They possess exceptional organizational skills, allowing them to manage multiple campaigns concurrently while meeting tight deadlines. Strong creative thinking and problem-solving abilities are essential, along with a collaborative spirit to foster teamwork across various departments. Additionally, an innate curiosity and willingness to learn about emerging trends in the retail and eCommerce landscape will position them for success in this role.