Integrated Marketing Communications Senior Manager - Bioscience Production

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Job Overview

The Integrated Marketing Communications Senior Manager - Bioscience Production at Avantor will be responsible for developing and implementing comprehensive marketing strategies designed to enhance brand awareness, drive demand, and support the growth of our bioscience initiatives. This role will involve cross-functional collaboration, ensuring alignment between marketing, sales, and product development teams, while leveraging advanced analytical tools to monitor and evaluate marketing effectiveness. The Senior Manager will also lead a team of marketing professionals, guiding the execution of innovative campaigns and strategies that resonate with our diverse customer base.

Job Responsibilities

• Develop and implement integrated marketing communication strategies to effectively promote Avantor's bioscience production offerings.
• Collaborate with product management, sales, and external partners to ensure cohesive promotional plans.
• Oversee the planning and execution of marketing campaigns, ensuring they are aligned with overall business objectives.
• Utilize data analytics to measure and improve campaign effectiveness, providing regular updates to stakeholders.
• Manage budget allocation for marketing initiatives, ensuring optimal use of resources.
• Lead a team of marketing professionals, providing mentorship and guidance to foster professional development.
• Stay abreast of market trends and customer needs to identify opportunities for new marketing initiatives.
• Coordinate the creation of marketing materials, ensuring they meet branding and messaging standards.

Qualifications

• Bachelor’s degree in Marketing, Business, Biosciences, or a related field; MBA is preferred.
• Minimum of 7 years of experience in integrated marketing communications, preferably in the bioscience or related industries.
• Strong understanding of the bioscience market dynamics and customer behaviors.
• Proficiency in digital marketing practices and tools, including SEO, PPC, and social media marketing.
• Exceptional project management skills with the ability to manage multiple projects simultaneously.
• Strong analytical and strategic thinking skills, with experience in data-driven decision making.
• Excellent verbal and written communication skills, with a demonstrated ability to present information clearly and persuasively.

Technologies & Tools

This position requires proficiency with various technologies and software tools, including customer relationship management (CRM) systems like Salesforce, marketing automation platforms such as HubSpot or Marketo, and analytics tools like Google Analytics. Familiarity with content management systems (CMS) and design software is essential for effective marketing campaign execution.

Ideal Candidates

The ideal candidates for the Integrated Marketing Communications Senior Manager position will possess a combination of strategic thinking, creativity, and strong leadership skills. They should be results-oriented, capable of adjusting marketing strategies based on data analysis, and able to thrive in a fast-paced environment. Strong interpersonal skills are crucial, as the role requires extensive collaboration across different teams and departments. Candidates who demonstrate a passion for biosciences and innovative marketing techniques will be particularly well-suited for this role.