Integrated Marketing Manager - Email & Web (Contractor)

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Written by AI from the job title and company, not by Sui Foundation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Integrated Marketing Manager - Email & Web at Sui Foundation is responsible for developing and implementing effective marketing strategies that drive engagement and conversions through email campaigns and the organization's web presence. This role requires a creative thinker with a strong understanding of digital marketing principles and the ability to analyze performance metrics. The contractor will collaborate with cross-functional teams to create cohesive marketing messages that align with the foundation’s mission and goals, ensuring all initiatives are executed efficiently and effectively.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies aimed at optimizing audience engagement and conversion rates.
• Manage the content and design of the Sui Foundation website, ensuring it remains user-friendly, informative, and up-to-date.
• Analyze performance metrics for email campaigns and web traffic, providing actionable insights for continuous improvement.
• Collaborate with the content and design teams to create compelling and visually appealing marketing materials.
• Coordinate with internal stakeholders to align marketing efforts with organizational objectives and key messages.
• Maintain an editorial calendar for email campaigns and web content publication to ensure timely and relevant materials.
• Stay current with industry trends and best practices in email marketing and web management, implementing innovative strategies where applicable.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in integrated marketing, with a focus on email marketing and website management.
• Demonstrated expertise in using email marketing platforms (e.g., Mailchimp, HubSpot) and web analytics tools (e.g., Google Analytics).
• Strong analytical skills, with the ability to interpret data and generate insights for campaign optimization.
• Exceptional written and verbal communication skills, with attention to detail.
• Proficiency in design tools (e.g., Adobe Creative Suite) and content management systems (CMS).

Technologies & Tools

The Integrated Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key tools include email marketing platforms such as Mailchimp or HubSpot for campaign management, Google Analytics for web performance tracking, and design software like Adobe Creative Suite for creating visually engaging marketing assets. Familiarity with content management systems (CMS) such as WordPress is also essential for managing the foundation's web content.

Ideal Candidates

Ideal candidates for the Integrated Marketing Manager position are those who possess a genuine passion for digital marketing and an unwavering commitment to enhancing audience engagement. They should demonstrate creativity in their approach, alongside the ability to pivot based on performance data and emerging trends. Strong collaboration skills are crucial as this role involves working with various teams, and a proactive mindset is essential to drive innovative marketing solutions. Candidates with a commitment to the mission and vision of the Sui Foundation will find this opportunity particularly fulfilling.