Integrated Marketing Manager

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Job Overview

The Integrated Marketing Manager at Iterable will be responsible for developing, implementing, and managing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role will require a deep understanding of integrated marketing strategies across various channels, including digital, social media, email, and content marketing. The Integrated Marketing Manager will collaborate with cross-functional teams to ensure cohesive messaging and execution of marketing campaigns that resonate with our target audience.

Job Responsibilities

• Develop and execute comprehensive integrated marketing plans that align with overarching business objectives.
• Collaborate with product, sales, and content teams to create cohesive marketing strategies that enhance customer acquisition and retention.
• Manage the overall marketing budget to ensure optimal allocation of resources across various campaigns.
• Analyze and report on the effectiveness of marketing campaigns using appropriate KPIs and metrics.
• Drive the creation of engaging content that aligns with campaign goals and customer needs.
• Lead the research and analysis of industry trends and consumer insights to inform strategic decisions.
• Coordinate with external partners and vendors to develop creative assets and ensure timely delivery.
• Monitor competitive landscape and ensure Iterable's marketing initiatives remain innovative and impactful.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in integrated marketing or communications roles.
• Proven track record of successful campaign management and execution across multiple channels.
• Strong analytical skills with the ability to interpret data and leverage insights for strategic marketing decisions.
• Excellent verbal and written communication skills.
• Proficiency in marketing automation tools and CRM systems (e.g., Iterable, Salesforce).
• Ability to work collaboratively in a fast-paced environment while managing multiple projects.

Technologies & Tools

The Integrated Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes marketing automation software such as Iterable for campaign management, analytics platforms for performance tracking, and project management tools to streamline processes and collaboration. Familiarity with social media management and content creation software is also essential for successful execution in this role.

Ideal Candidates

Ideal candidates for the Integrated Marketing Manager position will be strategic thinkers with a passion for data-driven marketing. They should exhibit strong communication skills, enabling them to collaborate effectively with various teams and stakeholders. A proactive attitude and the ability to adapt to an evolving marketing landscape are crucial. Candidates should also display a creative mindset, allowing for innovative approaches to engage consumers and elevate the Iterable brand.