Integrated Marketing Manager

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Integrated Marketing Manager at Upwork is responsible for devising, executing, and overseeing cohesive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role will require a blend of strategic thinking and creative problem-solving to integrate various marketing channels, align campaigns with business objectives, and optimize effectiveness through data analysis. The Integrated Marketing Manager will work closely with cross-functional teams to ensure cohesive messaging and branding across all platforms and mediums.

Job Responsibilities

• Develop and manage integrated marketing campaigns aimed at promoting Upwork’s services and enhancing brand visibility.
• Collaborate with product, sales, and customer success teams to define and align marketing strategies with business goals.
• Conduct market research and analysis to inform campaign strategies and audience segmentation.
• Monitor and analyze performance metrics, providing insights and recommendations to optimize marketing efforts.
• Create and manage marketing budgets, ensuring efficient allocation of resources and ROI tracking.
• Oversee the production of marketing materials, including content for digital, social media, email, and print channels.
• Lead regular team meetings to ensure alignment on project status, goals, and interdisciplinary collaboration.
• Stay abreast of industry trends and competitive landscape to inform strategic decisions and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in integrated marketing management or related roles.
• Strong proficiency in digital marketing platforms and tools, including SEO, SEM, and Social Media marketing.
• Exceptional project management skills with a proven ability to lead cross-functional initiatives.
• Excellent analytical skills and experience in data-driven decision-making.
• Strong written and verbal communication skills with an emphasis on storytelling and brand voice consistency.
• Experience in managing marketing budgets and maximizing ROI.

Technologies & Tools

The Integrated Marketing Manager will utilize a variety of technologies and tools to streamline marketing efforts, including marketing automation software (e.g., HubSpot, Marketo), analytics platforms (e.g., Google Analytics), social media management tools (e.g., Hootsuite, Buffer), and content management systems (e.g., WordPress, Drupal). Familiarity with CRM systems and project management tools (e.g., Asana, Trello) is also beneficial for coordinating activities across teams.

Ideal Candidates

Ideal candidates for the Integrated Marketing Manager position will possess a blend of strategic vision and pragmatic execution capabilities. They should demonstrate exemplary leadership and communication skills, enabling them to inspire and mobilize cross-functional teams effectively. Successful candidates will be highly adaptable, with an entrepreneurial spirit and a relentless focus on results. Their passion for marketing and continual learning will drive innovation and improvement within the organization. A data-driven mindset, coupled with creativity, will further enhance their ability to deliver impactful marketing campaigns that resonate with target audiences.