Integrated Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Integrated Marketing Manager at Upwork will be responsible for developing and executing comprehensive marketing strategies that integrate various channels to drive brand awareness, customer engagement, and lead generation. This role requires collaboration across multiple departments to ensure a cohesive brand message. The manager will analyze market trends and customer data to inform decisions, ultimately optimizing marketing initiatives for maximum impact and ROI.

Job Responsibilities

• Develop and implement integrated marketing plans that align with Upwork's business objectives.
• Monitor and analyze the performance of marketing campaigns, making data-driven adjustments as needed.
• Collaborate with cross-functional teams, including sales and product management, to create cohesive marketing strategies.
• Identify new market opportunities and recommend innovative tactics to leverage emerging trends.
• Manage the marketing budget and allocate resources effectively to optimize performance.
• Supervise and mentor marketing team members to enhance their skills and productivity.
• Build and maintain relationships with external vendors, media partners, and industry influencers.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in integrated marketing management or a similar role.
• Proven track record of developing successful marketing campaigns across various channels.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills, with a collaborative approach.
• Experience with digital marketing techniques, including SEO, SEM, email, and social media marketing.
• Proficiency in marketing automation tools and CRM platforms; experience with HubSpot or Marketo is a plus.

Technologies & Tools

The Integrated Marketing Manager will utilize various technologies and tools to effectively analyze campaigns, manage projects, and engage with customers. Key platforms include Google Analytics for data analysis, HubSpot or Marketo for marketing automation and email campaigns, social media management tools like Hootsuite or Buffer, and graphic design software such as Adobe Creative Suite for creating promotional materials.

Ideal Candidates

The ideal candidates for the Integrated Marketing Manager position will possess a blend of creativity and analytical skills. They should be forward-thinking, adaptable to changing market conditions, and have a strong strategic mindset. Excellent problem-solving abilities, a passion for digital marketing, and a proactive, results-oriented approach are essential traits. Candidates should demonstrate leadership capabilities, fostering teamwork and collaboration in a fast-paced environment.