Integrated Marketing Manager

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Integrated Marketing Manager at Upwork will be responsible for developing and executing comprehensive marketing strategies that align with the company’s business objectives. This role will entail collaboration with cross-functional teams to create seamless marketing campaigns that effectively communicate the Upwork brand. The Integrated Marketing Manager will oversee all aspects of integrated marketing, ensuring that messaging and media channels work harmoniously to optimize campaign effectiveness and drive customer engagement and satisfaction.

Job Responsibilities

• Develop and implement integrated marketing strategies across multiple channels to achieve business goals.
• Coordinate with product, sales, and service teams to ensure aligned goals and messaging.
• Manage the execution of marketing campaigns, including digital marketing, content marketing, and event marketing.
• Analyze market trends and consumer behavior to identify opportunities for growth.
• Oversee budget allocation, campaign metrics, and performance analysis for continuous improvement.
• Lead the creative development process, ensuring all marketing materials reflect the Upwork brand and resonate with target audiences.
• Collaborate with external partners and vendors to enhance marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master’s degree is preferred.
• A minimum of 5 years of experience in integrated marketing management or a related role.
• Proven track record of successful marketing campaigns with measurable results.
• Strong understanding of digital marketing strategies and tools.
• Exceptional analytical skills to interpret data and inform strategic decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Proficient in project management and capable of multi-tasking in a fast-paced environment.

Technologies & Tools

The Integrated Marketing Manager will utilize various technologies and tools, including but not limited to CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), and project management software (e.g., Asana, Trello). A solid proficiency in social media management tools and content management systems will also be beneficial.

Ideal Candidates

Ideal candidates for the Integrated Marketing Manager position at Upwork will exhibit a blend of creativity and strategic thinking. They should possess exceptional problem-solving abilities and show a deep understanding of integrated marketing principles. A strong customer-oriented mindset, adaptability to changing market dynamics, and a collaborative spirit are essential. Additionally, candidates should demonstrate strong leadership skills, inspiring those around them to achieve shared marketing goals. A passion for the freelance economy and commitment to innovative marketing solutions will further enhance their fit within the Upwork team.