Integrated Marketing Manager, U.S.

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Pinterest, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Integrated Marketing Manager at Pinterest will be responsible for leading the development and execution of comprehensive marketing strategies that drive brand awareness, engagement, and revenue growth in the U.S. market. This role involves collaborating with cross-functional teams to create cohesive marketing campaigns that align with Pinterest's overall business objectives. The ideal candidate will leverage their expertise in digital marketing, analytics, and consumer behavior to deliver standout marketing initiatives and effectively position Pinterest's offerings in a competitive landscape.

Job Responsibilities

• Develop and implement integrated marketing plans that drive user growth and maximize engagement on the Pinterest platform.
• Collaborate with product, content, and sales teams to create compelling marketing messages and campaigns.
• Analyze market trends and user insights to inform campaign strategies and ensure alignment with target audiences.
• Manage the marketing budget, ensuring optimal allocation of resources across various marketing channels.
• Oversee the creation of marketing collateral, ensuring consistency in brand messaging and creativity.
• Use performance metrics and analytics to evaluate the effectiveness of marketing initiatives and adjust strategies as needed.
• Build relationships with key media partners and industry influencers to amplify marketing campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree is preferred.
• A minimum of 5 years of experience in integrated marketing, preferably within a digital context.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Strong analytical skills, with experience using data to drive decision-making and strategy.
• Excellent communication and interpersonal skills, with the ability to lead cross-functional teams.
• Familiarity with digital marketing tools and platforms, including CRM software, social media, and analytics tools.

Technologies & Tools

The Integrated Marketing Manager will utilize a variety of technologies and tools to effectively manage campaigns, analyze performance, and engage with audiences. Key tools include marketing automation software (such as HubSpot or Marketo), social media platforms (Facebook, Instagram, LinkedIn), Google Analytics for tracking performance, CRM tools like Salesforce, and design software such as Adobe Creative Suite for creating marketing collateral.

Ideal Candidates

The ideal candidate for the Integrated Marketing Manager position at Pinterest will demonstrate strong leadership qualities combined with innovative thinking. They should possess a strategic mindset and the ability to anticipate market trends, translating insights into actionable marketing strategies. A results-oriented attitude is crucial, along with exceptional problem-solving skills and the capacity to work collaboratively in a fast-paced environment. Candidates should also embody a passion for creativity and a genuine enthusiasm for Pinterest’s mission to inspire people through visual discovery.