Klaviyo Email Marketing Manager

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Written by AI from the job title and company, not by Evestar, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Klaviyo Email Marketing Manager at Evestar will be responsible for designing, implementing, and optimizing email marketing strategies that drive customer engagement and enhance brand loyalty. The ideal candidate will leverage data-driven insights to develop tailored campaigns that resonate with our audience while ensuring alignment with overall marketing goals. This role necessitates a blend of analytical skills, creativity, and a deep understanding of email marketing tools, with a focus on maximizing ROI through effective campaign management.

Job Responsibilities

• Develop and manage email marketing campaigns utilizing Klaviyo, including segmentation, A/B testing, and compliance with best practices.
• Analyze campaign performance metrics and provide actionable insights to improve future campaigns.
• Collaborate with cross-functional teams, including design, content, and customer service, to create cohesive marketing strategies.
• Maintain and update email marketing SOPs and documentation to ensure consistent and efficient processes.
• Monitor industry trends and competitive landscape to identify opportunities for differentiation.
• Manage and optimize automated email workflows for improved customer engagement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in email marketing, especially with Klaviyo.
• Proficiency in email marketing metrics and analytics tools.
• Strong understanding of HTML/CSS as it relates to email design.
• Excellent communication and interpersonal skills.
• Proven ability to work effectively in a fast-paced environment.

Technologies & Tools

The Klaviyo Email Marketing Manager will be utilizing a suite of technologies and tools, including but not limited to Klaviyo for email automation and analytics, Google Analytics for performance tracking, CRM software for customer data management, and various design tools for content creation and email layout. Familiarity with project management tools to support campaign workflow is also essential.

Ideal Candidates

Ideal candidates for the Klaviyo Email Marketing Manager position will possess a blend of analytical thinking and creative problem-solving skills, coupled with a passion for email marketing and a results-oriented mindset. They should be detail-oriented, capable of managing multiple projects simultaneously, and demonstrate strong organizational skills. A collaborative spirit and the ability to adjust strategies based on data insights will also enhance their suitability for this dynamic role at Evestar.