Klaviyo Email Marketing Manager

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Written by AI from the job title and company, not by Evestar, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Klaviyo Email Marketing Manager at Evestar is responsible for developing, executing, and optimizing the email marketing strategy to drive customer engagement and support overall business objectives. The ideal candidate will leverage data-driven insights to create personalized and scalable email campaigns, manage audience segmentation, and ensure consistent communication across various platforms. This role requires strong analytical skills, creativity, and the ability to work collaboratively with cross-functional teams to enhance customer journeys and improve conversion rates.

Job Responsibilities

• Develop and implement email marketing strategies that align with the company's goals and customer needs.
• Manage and optimize all aspects of the email marketing platform, specifically Klaviyo.
• Create and maintain targeted email lists by segmenting audiences based on behavior, preferences, and demographics.
• Design, test, and send email campaigns, including newsletters, promotional emails, and automated workflows.
• Analyze campaign performance, reporting on key metrics such as open rates, click-through rates, and conversion rates.
• Collaborate with the creative team to develop visually compelling and persuasive email content.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM.
• Continuously test, optimize, and iterate on email subject lines, copy, design, and CTAs to maximize engagement and ROI.
• Conduct A/B testing to evaluate the effectiveness of email campaigns and implement learnings for future campaigns.
• Stay updated on industry trends and insights to enhance Evestar's email marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in email marketing, with a focus on using Klaviyo or similar platforms.
• Strong understanding of email marketing metrics and analytics.
• Proficiency in HTML/CSS for email template design and troubleshooting.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced and collaborative environment.
• Strong organizational skills and attention to detail.
• Experience with customer relationship management (CRM) systems and marketing automation tools.

Technologies & Tools

The Klaviyo Email Marketing Manager will utilize various technologies and tools to enhance campaign effectiveness and streamline operations. Key tools include Klaviyo for email campaign management, Google Analytics for tracking website and email performance, and design software such as Adobe Creative Suite for creating visually appealing email marketing assets. Familiarity with CRM systems, A/B testing tools, and reporting software is also essential to maximize the impact of marketing efforts.

Ideal Candidates

The ideal candidate for the Klaviyo Email Marketing Manager role possesses a blend of creativity and analytical prowess, allowing them to devise compelling email marketing strategies backed by data insights. Successful applicants are detail-oriented, proactive in their approach to problem-solving, and have the ability to adapt to fast-changing market dynamics. A strong passion for digital marketing, along with the capability to collaborate effectively with varied teams, will set candidates apart in this position.