Klaviyo Email Marketing Manager

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Written by AI from the job title and company, not by Evestar, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Klaviyo Email Marketing Manager at Evestar will oversee the planning, execution, and optimization of email marketing campaigns utilizing the Klaviyo platform. This role is pivotal in driving customer engagement, retention, and revenue growth through targeted email strategies. The successful candidate will collaborate with cross-functional teams to develop compelling content and ensure the alignment of email marketing efforts with the overall brand strategy and business objectives.

Job Responsibilities

• Develop, implement, and manage end-to-end email marketing campaigns on the Klaviyo platform.
• Segment email lists and target audiences to maximize engagement and conversion rates.
• Analyze and report on campaign performance metrics, providing actionable insights for continuous improvement.
• Collaborate with content creators and designers to produce high-quality email content and visuals.
• Maintain email database hygiene and compliance with relevant regulations (e.g., GDPR, CAN-SPAM).
• Conduct A/B testing on email subject lines, copy, and designs to optimize engagement.
• Stay updated on industry trends, best practices, and new technologies in email marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience in email marketing, particularly with Klaviyo or similar platforms.
• Strong analytical skills with the ability to interpret data and metrics to improve campaigns.
• Excellent written and verbal communication skills.
• Familiarity with HTML/CSS for email template design is a plus.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Technologies & Tools

The Klaviyo Email Marketing Manager will utilize a variety of technologies and tools, including the Klaviyo platform for campaign management and analytics, Google Analytics for tracking website engagement, and HTML/CSS for email design. Additionally, familiarity with CRM systems and social media marketing tools will enhance campaign integration and outreach efforts.

Ideal Candidates

The ideal candidate for this position will possess a creative mindset coupled with strong analytical capabilities. They should be results-oriented, thrive in a collaborative environment, and demonstrate a commitment to learning and adapting to new marketing trends and technologies. A successful candidate will also have an eye for detail and a passion for data-driven decision-making, ensuring the consistent delivery of high-quality email marketing campaigns.