Klaviyo Email Marketing Manager

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Written by AI from the job title and company, not by Evestar, so some details may not match this job. The employer's own page has the real description.

Overview

The Klaviyo Email Marketing Manager at Evestar will play a pivotal role in developing, implementing, and optimizing email marketing campaigns that effectively engage our customers and drive revenue growth. This position requires a strategic thinker who can analyze data to refine email strategies, create compelling content, and ensure seamless integration with our broader marketing initiatives. The ideal candidate will possess a deep understanding of email marketing best practices, customer segmentation, and performance metrics to enhance our email outreach efforts.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies using Klaviyo to enhance customer engagement and retention.
• Design and implement targeted email campaigns, including promotional, transactional, and automated flows to increase conversions.
• Analyze and report on the performance of email campaigns, utilizing A/B testing, metrics, and analytics to inform data-driven decisions.
• Collaborate with cross-functional teams, including design, content, and sales, to ensure cohesive messaging and branding across all channels.
• Segment and manage customer lists to improve targeting and personalization for email communications.
• Maintain an up-to-date knowledge of email marketing trends, compliance regulations, and best practices to ensure effective campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, preferably with a focus on Klaviyo.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in email marketing tools, particularly Klaviyo, and familiarity with HTML/CSS for email design.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Experience with A/B testing and optimization techniques to improve campaign performance.

Technologies & Tools

This position will involve the use of various technologies and tools, including but not limited to Klaviyo for email marketing, Google Analytics for performance tracking, Shopify as the e-commerce platform, and various design tools such as Adobe Creative Suite for creating visually appealing email templates. Familiarity with CRM systems and data analytics tools will also be beneficial for optimizing campaigns.

Ideal Candidates

The ideal candidate for the Klaviyo Email Marketing Manager position should be creative, detail-oriented, and possess a strong strategic mindset. They should demonstrate a passion for email marketing and a desire to continually learn and adapt to new market trends. Excellent organizational skills and the ability to manage multiple projects simultaneously are essential, alongside a collaborative spirit to work effectively within a team-oriented environment.