Local Restaurant Marketing Manager - Remote | WFH

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Job Summary

The Local Restaurant Marketing Manager is responsible for developing and executing marketing strategies that enhance the visibility and popularity of our restaurant brand within the local community. This role entails utilizing data analytics to inform marketing decisions, creating engaging content across various platforms, and collaborating with cross-functional teams to implement promotional campaigns. The ideal candidate will have a strong background in digital marketing, social media management, and local market research, aiming to drive foot traffic and increase overall sales for our restaurant clients.

Job Responsibilities

• Develop and implement comprehensive marketing plans aimed at driving brand awareness and customer engagement in the local community.
• Manage social media channels and create engaging content that resonates with the target audience.
• Conduct local market research to identify opportunities for outreach and engagement.
• Coordinate with restaurant management to align marketing efforts with business objectives and promotional events.
• Analyze performance metrics to assess the effectiveness of marketing strategies and make data-driven adjustments.
• Foster relationships with local influencers and media to enhance brand visibility.
• Oversee digital advertising campaigns, including PPC and social media ads, ensuring optimal budget utilization.
• Prepare and present marketing reports to stakeholders to showcase progress and results.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in marketing, preferably in the hospitality or restaurant industry.
• Proficient in digital marketing tools, including Google Analytics, social media platforms, and email marketing software.
• Strong analytical skills and experience in data-driven decision-making.
• Exceptional written and verbal communication skills.
• A creative mindset with a strong attention to detail.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The Local Restaurant Marketing Manager will utilize various technologies and tools to execute marketing strategies effectively. Proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, and content management systems is essential. Familiarity with graphic design software such as Canva or Adobe Creative Suite will also be beneficial. The candidate should be comfortable using customer relationship management (CRM) tools to track customer engagement and marketing effectiveness, as well as analytics software to monitor key performance indicators (KPIs).

Ideal Candidates

The ideal candidate for the Local Restaurant Marketing Manager position possesses a blend of strategic thinking, creativity, and analytical skills. They should exude a passion for the restaurant industry and have a keen understanding of local market dynamics. A self-starter who thrives in a remote work environment, they should exhibit strong communication and collaboration skills, ensuring seamless interaction with team members and stakeholders. Adaptability, resilience, and a data-driven mindset are critical qualities that distinguish successful candidates, allowing them to navigate the ever-evolving landscape of restaurant marketing.