Local Restaurant Marketing Manager - Remote | WFH

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Job Overview

The Local Restaurant Marketing Manager will be responsible for developing and executing marketing strategies tailored specifically to enhance the visibility and profitability of restaurants within our client’s portfolio. This remote position entails working closely with restaurant owners and stakeholders to understand their unique challenges and customize marketing initiatives that drive foot traffic and promote brand engagement. The ideal candidate will possess a blend of creative and analytical skills, enabling them to effectively leverage digital marketing channels, social media, and community engagement tactics to achieve desired outcomes.

Job Responsibilities

• Develop and implement targeted marketing plans that align with individual restaurant goals.
• Conduct market research to identify local trends and competitor activity.
• Utilize social media platforms to engage with the local community and promote restaurant promotions.
• Collaborate with restaurant management to create engaging promotional materials, including flyers, digital content, and email campaigns.
• Analyze marketing performance metrics to refine strategies and improve ROI.
• Coordinate community events and partnerships that enhance restaurant visibility.
• Manage relationships with external vendors, including advertising agencies and local influencers.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in marketing, preferably within the food and beverage industry.
• Proficiency in digital marketing techniques and tools, including SEO, PPC, and email marketing.
• Strong verbal and written communication skills for effective stakeholder engagement.
• Experience with data analysis to track campaign effectiveness and adapt marketing plans accordingly.
• Demonstrated creativity and ability to generate innovative marketing concepts.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Technologies & Tools

The Local Restaurant Marketing Manager will utilize various technologies and tools to enhance marketing efforts, including Customer Relationship Management (CRM) software, social media management platforms, email marketing applications, and analytics tools such as Google Analytics. Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) and website content management systems (CMS) is also beneficial to producing and managing engaging content effectively.

Ideal Candidates

An ideal candidate for this position is someone who demonstrates a strong passion for the restaurant industry and possesses an entrepreneurial spirit. They should be adaptable and proactive, with a knack for building relationships and a proven track record in fostering community engagement. A successful Local Restaurant Marketing Manager is not only data-driven but also able to think outside the box, recognizing opportunities to innovate marketing strategies and meet business objectives. Furthermore, candidates should exhibit strong leadership qualities and a collaborative mindset to effectively work with varied stakeholders in a remote environment.