Manager, Commercial Marketing - ABM

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Written by AI from the job title and company, not by ResMed, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Commercial Marketing - ABM at ResMed will play a critical role in driving strategic marketing initiatives tailored to key accounts within the business. This position is responsible for developing and executing account-based marketing strategies that align with the organization's goals, fostering relationships with partners and stakeholders, and ensuring an integrated multi-channel approach to maximize market reach and customer engagement. A key aspect of this role involves collaboration with cross-functional teams to deliver impactful marketing programs that enhance brand visibility and support sales objectives.

Job Responsibilities

• Develop and implement account-based marketing strategies targeting key accounts to drive engagement and revenue growth.
• Collaborate with sales teams to identify key customer needs and tailor marketing initiatives that effectively address these requirements.
• Create impactful marketing materials and campaigns that convey the value proposition of ResMed products and services.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and initiate necessary adjustments.
• Lead cross-functional projects with internal teams including Product Marketing, Sales, and Customer Support to ensure consistent messaging across all channels.
• Measure and report on the performance of marketing initiatives, optimizing campaigns based on data-driven insights.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation and excellence.
• Maintain awareness of industry best practices and emerging trends in account-based marketing and commercial strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.
• A minimum of 5 years of experience in marketing roles, with at least 2 years focusing on account-based marketing.
• Strong understanding of commercial marketing strategies and the healthcare industry dynamics.
• Demonstrated ability to analyze data and derive actionable insights to optimize marketing strategies.
• Excellent communication skills, both written and verbal, with the ability to engage stakeholders at all levels.
• Proficiency in marketing automation tools, CRM systems, and data analytics software.
• Experience in managing teams and leading cross-functional projects.

Technologies & Tools

This position utilizes a variety of technologies and tools to effectively execute marketing strategies. Candidates should be proficient in marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and data analytics tools such as Google Analytics and Tableau. Familiarity with digital marketing platforms and social media management tools is also essential to enhance campaign reach and engagement.

Ideal Candidates

The ideal candidate for the Manager, Commercial Marketing - ABM role will possess a strategic mindset paired with a hands-on approach to execution. They should be an analytical thinker who is adept at interpreting data to inform decision-making. Strong leadership skills are critical, along with the ability to foster collaboration across diverse teams. A passion for the healthcare industry and a commitment to delivering exceptional customer experiences will enhance their effectiveness in this role.