Manager, Digital Marketing Analytics

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Specialty Food Association, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Digital Marketing Analytics at Specialty Food Association is responsible for leveraging data to amplify the effectiveness of digital marketing strategies. This role involves analyzing performance metrics across various digital platforms, providing actionable insights to enhance campaign effectiveness, and ensuring alignment with the organization’s overarching marketing goals. The ideal candidate will work collaboratively with cross-functional teams to optimize customer journeys and drive engagement among target audiences.

Job Responsibilities

• Monitor, analyze, and report on the performance of digital marketing campaigns across multiple channels.
• Develop and implement data-driven strategies to enhance user engagement and improve conversion rates.
• Collaborate with marketing, sales, and product teams to identify business objectives and align analytics efforts accordingly.
• Create and present regular reports that include insights and recommendations to enhance digital marketing effectiveness.
• Utilize web analytics tools to evaluate customer behavior, track website traffic, and measure campaign performance.
• Stay updated on industry trends and best practices in digital marketing analytics.
• Manage and mentor analytics team members, fostering a culture of data-driven decision-making.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field; Master’s degree preferred.
• 5+ years of experience in digital marketing analytics or a related field.
• Proven experience with data visualization tools such as Tableau or Google Data Studio.
• Strong command of digital marketing principles and best practices, including SEO, PPC, and social media marketing.
• Proficient in using web analytics tools such as Google Analytics and social media analytics platforms.
• Excellent analytical thinking and problem-solving skills with a keen attention to detail.
• Exceptional communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects effectively.

Technologies & Tools

The role of Manager, Digital Marketing Analytics, necessitates proficiency in various technologies and tools to derive insights from data. The candidate should be adept in using major analytics platforms such as Google Analytics and Adobe Analytics, alongside data visualization software like Tableau and Power BI. Familiarity with CRM systems and marketing automation tools (e.g., HubSpot, Marketo) is also advantageous for comprehensive data analysis and digital marketing integration.

Ideal Candidates

Ideal candidates for the Manager of Digital Marketing Analytics position will possess a blend of analytical expertise and creative marketing insight. They should demonstrate a passion for data and its ability to shape marketing strategies, showing resilience in adapting to an ever-evolving digital landscape. Strong interpersonal skills coupled with the ability to present complex data in an understandable manner are necessary for effectively communicating results to both technical and non-technical stakeholders. A collaborative spirit and a proactive mindset will thrive in the dynamic and innovative environment at Specialty Food Association.