Manager, Digital Marketing (Email/Website)

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Written by AI from the job title and company, not by USA Football, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Digital Marketing (Email/Website) at USA Football will play a crucial role in strategizing and executing comprehensive digital marketing initiatives that enhance our online presence and engage our audience. The individual will be responsible for managing email marketing campaigns, overseeing website content updates, and driving user engagement through various digital channels. This position requires a combination of analytical expertise and creative insight to lead projects that align with USA Football’s mission to promote and develop the game of American football.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies to engage stakeholders and promote events, programs, and initiatives.
• Manage the planning, design, and content of the USA Football website, ensuring a user-friendly experience and timely updates.
• Analyze email campaign metrics to optimize performance and increase open and click-through rates.
• Collaborate with cross-functional teams to create cohesive marketing campaigns that support overall organizational goals.
• Monitor and report on website analytics, making recommendations for improvements to enhance user experience and conversion rates.
• Stay up-to-date with SEO best practices, implementing strategies to improve the organization's search engine rankings.
• Oversee A/B testing and other methods to improve both email and website performance.
• Manage relationships with external vendors and service providers related to email marketing and website management.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on email marketing and website management.
• Proficient in digital marketing tools such as Mailchimp, HubSpot, Google Analytics, and SEO tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Experience with content management systems (CMS) and website design.
• Knowledge of best practices in email marketing, audience segmentation, and customer journey mapping.

Technologies & Tools

The Manager, Digital Marketing (Email/Website) will utilize a variety of technologies and tools including content management systems (CMS) such as WordPress or Drupal, email marketing platforms like Mailchimp or HubSpot, web analytics software like Google Analytics, as well as tools for A/B testing and SEO analysis. Familiarity with CRM systems and project management tools will also be advantageous in executing marketing strategies effectively.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical thinking. They have a passion for digital marketing and a strong understanding of user engagement strategies. Successful candidates are proactive self-starters with excellent problem-solving skills and the ability to work collaboratively in a fast-paced environment. A genuine interest in sports, particularly football, and a commitment to promoting the game will also align closely with USA Football's mission and values.