Manager, Digital Marketing (Email/Website)

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Written by AI from the job title and company, not by USA Football, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Digital Marketing (Email/Website) at USA Football plays a pivotal role in enhancing the organization's online presence and engagement. This position is responsible for developing, executing, and optimizing comprehensive email marketing campaigns and website strategies aimed at maximizing user engagement, promoting events, and driving membership growth. By leveraging analytical insights and industry best practices, the Manager will ensure that USA Football's digital initiatives effectively support organizational goals and deliver measurable results.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to promote USA Football events, programs, and initiatives.
• Manage the design, content, and execution of email campaigns, ensuring timely delivery and alignment with branding guidelines.
• Analyze email performance metrics and utilize data insights to enhance campaign effectiveness and drive improvements.
• Coordinate with internal teams to update and optimize website content to improve user experience and engagement.
• Conduct regular A/B testing on email and website features to optimize performance and user interactions.
• Monitor industry trends and emerging digital marketing practices to incorporate innovative strategies.
• Manage vendor relationships related to email marketing and website management tools.
• Collaborate with the sales and outreach teams to support lead generation efforts through effective digital strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, focusing on email marketing and website management.
• Proven experience with marketing automation platforms and CRM tools (e.g., HubSpot, Mailchimp).
• Strong analytical skills with the ability to analyze data, derive insights, and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Knowledge of SEO best practices and web content management systems (CMS).

Technologies & Tools

The Manager, Digital Marketing will utilize various technologies and tools, including marketing automation software such as HubSpot, email campaigning platforms like Mailchimp, web analytics tools such as Google Analytics, and content management systems (CMS) to manage website content effectively. Familiarity with CRM systems will also be essential to ensure synchronized outreach efforts and goal tracking.

Ideal Candidates

The ideal candidate for the Manager, Digital Marketing (Email/Website) position will possess a proactive and analytical mindset, showcasing creativity in their approaches to engage audiences. Strong organizational skills and the ability to manage multiple projects simultaneously are critical. They should be adaptable and open to feedback, able to work under pressure while maintaining a keen eye for detail. A passion for community engagement and understanding of the sports landscape, particularly youth sports, is highly desirable.