Manager, Digital Marketing Strategy & Automation

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Written by AI from the job title and company, not by Marathon Health, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Manager, Digital Marketing Strategy & Automation at Marathon Health is a pivotal role responsible for devising and executing innovative digital marketing strategies aimed at optimizing customer engagement and driving growth. The individual in this position will oversee the development and implementation of automated marketing campaigns, utilizing data-driven insights to enhance user experiences and maximize ROI. Close collaboration with cross-functional teams will be essential to ensure alignment with overall business objectives, and the successful candidate will be expected to stay ahead of emerging trends within the digital landscape.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that increase brand awareness and engagement.
• Manage automated marketing campaigns across various platforms, ensuring alignment with overall marketing objectives.
• Conduct data analysis to drive insights for continued optimization of marketing initiatives.
• Collaborate with content, design, and IT teams to create seamless user experiences across digital channels.
• Monitor, analyze, and report on the performance of digital marketing efforts, providing actionable insights to stakeholders.
• Stay informed about industry trends and competitor activities to identify opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on strategy and automation.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills, with experience in data interpretation and using insights to inform strategy.
• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously.
• Outstanding communication and interpersonal skills, capable of working collaboratively across teams.

Technologies & Tools

The Manager, Digital Marketing Strategy & Automation will utilize a variety of technologies and tools to enhance marketing efforts. This includes marketing automation tools such as HubSpot and Marketo, CRM systems for customer relationship management, Google Analytics for performance tracking, and social media management platforms. Familiarity with content management systems (CMS) and SEO tools will also be essential in executing comprehensive digital strategies.

Ideal Candidates

Ideal candidates for this position embody a blend of analytical thinking and creative strategy. They possess a proactive attitude that drives them to seek opportunities for innovation within digital marketing. Excellent communicators, they can articulate complex data in a clear and actionable manner. Moreover, a genuine passion for digital marketing trends and a commitment to continuous learning are characteristics that will help them thrive in this role at Marathon Health.