Manager, Digital Marketing & Strategy (Distribution)

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Written by AI from the job title and company, not by Roc Nation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Digital Marketing & Strategy (Distribution) at Roc Nation is responsible for developing and executing innovative marketing strategies that enhance the digital presence and distribution of our content across various platforms. This role involves collaborating with multiple stakeholders to ensure optimal engagement and reach, leveraging data analytics and market insights to drive decisions, and managing campaigns that resonate with our target audience. Additionally, the Manager will oversee budget management, monitor performance metrics, and iterate on strategies to achieve the desired results.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive content distribution and audience engagement.
• Collaborate with internal teams and external partners to enhance branding initiatives across digital platforms.
• Monitor and analyze campaign performance metrics to derive actionable insights and optimize marketing strategies.
• Oversee the digital marketing budget, ensuring effective allocation of resources to maximize ROI.
• Stay abreast of industry trends and competitive landscape to inform marketing strategies and execution.
• Manage a team of digital marketing specialists, providing guidance and mentoring to foster professional growth.
• Utilize SEO best practices to enhance the visibility and discoverability of content across platforms.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.
• Proficient in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with a proven ability to collaborate across teams.
• Experience in the entertainment or media industry is highly desirable.

Technologies & Tools

This position will require proficiency in various technologies and tools, including but not limited to Google Analytics for performance tracking, marketing automation platforms such as HubSpot, social media management tools like Hootsuite, and content management systems (CMS) for overseeing online content distribution. Familiarity with design tools like Adobe Creative Suite can be advantageous for creating compelling marketing materials.

Ideal Candidates

The ideal candidate for this position will possess a strong creative vision paired with analytical prowess. They are strategic thinkers who thrive in fast-paced environments, demonstrating adaptability and innovation in their approach to challenges. A collaborative mindset is essential, allowing them to work effectively across diverse teams and disciplines. Passion for music, culture, and the entertainment industry will also align with Roc Nation’s mission and values, making them a culturally aligned and enthusiastic member of the organization.