Manager, Email Marketing

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Written by AI from the job title and company, not by U.S. Soccer Foundation, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Email Marketing at the U.S. Soccer Foundation is responsible for developing and executing innovative email marketing strategies that engage, inform, and grow our audience. This role will leverage data-driven insights to optimize email campaigns, build strong relationships with subscribers, and align email marketing efforts with broader organizational goals. The ideal candidate will collaborate with multiple departments, ensuring the delivery of compelling content that resonates with our diverse audience while driving engagement and support for our mission.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to increase engagement and support campaign initiatives.
• Manage the end-to-end email marketing process, including campaign planning, execution, testing, and analysis.
• Monitor and analyze email performance metrics, providing actionable insights to improve future campaigns.
• Segment email lists and tailor content to diverse audience segments to maximize engagement.
• Collaborate with cross-functional teams, including Development and Communications, to align email messaging with organizational campaigns.
• Maintain brand consistency and adhere to best practices in email marketing and compliance regulations.
• Evaluate and implement new email marketing tools and software to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 4 years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, or similar).
• Strong analytical skills with experience in A/B testing and interpreting email performance metrics.
• Familiarity with HTML/CSS for email design purposes is preferred.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Technologies & Tools

The Manager, Email Marketing will utilize various technologies and tools to execute their responsibilities effectively. This includes email marketing platforms such as Mailchimp or Constant Contact for designing, sending, and tracking campaigns. Familiarity with analytics tools like Google Analytics will be essential to assess campaign performance, while project management software may be utilized to coordinate with other team members and stakeholders. A thorough understanding of CRM systems to manage subscriber data and segmentation will also be beneficial.

Ideal Candidates

Ideal candidates for the Manager, Email Marketing position will possess a strategic mindset paired with a creative approach to marketing. They should demonstrate keen attention to detail and an ability to adapt quickly to changing priorities. Strong relationship-building skills are vital, as the role involves collaboration with various departments and stakeholders. A passion for sports and community engagement, alongside a commitment to the mission of the U.S. Soccer Foundation, will enhance suitability for this role. Moreover, the ability to think analytically while maintaining a customer-focused approach will ensure success in this position.