Manager, Integrated Marketing Communications

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by The Marfan Foundation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Integrated Marketing Communications at The Marfan Foundation will be responsible for developing, implementing, and overseeing integrated marketing strategies that promote awareness and support for individuals affected by Marfan Syndrome. This role will work closely with various departments to ensure cohesive communication and branding that aligns with the Foundation's mission. The manager will lead marketing campaigns, drive engagement through multiple channels, and evaluate the effectiveness of marketing initiatives to optimize outreach efforts.

Job Responsibilities

• Develop and execute comprehensive integrated marketing communication plans that drive brand awareness and engagement.
• Collaborate with the development team to enhance fundraising initiatives through targeted marketing strategies.
• Manage social media platforms and create engaging content to increase followers and community interaction.
• Oversee the production of marketing materials, including brochures, newsletters, and digital content.
• Analyze market trends and audience insights to inform strategic decisions and improve marketing effectiveness.
• Coordinate public relations efforts, including press releases, media outreach, and event promotion.
• Monitor and report on the performance of marketing campaigns, utilizing data analytics to inform future strategies.
• Lead a team of marketing professionals, providing guidance and support to achieve departmental goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in integrated marketing communications or a similar role.
• Proven track record in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, including social media, email, and content marketing.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience with data analytics tools to evaluate marketing performance and drive decision-making.
• Ability to lead and motivate a diverse team in a fast-paced environment.

Technologies & Tools

The Manager, Integrated Marketing Communications will utilize various technologies and tools to enhance marketing efforts, including but not limited to:

• Content Management Systems (CMS) for website maintenance and updates.
• Social media management tools (e.g., Hootsuite, Buffer) for strategic scheduling and analysis.
• Email marketing platforms (e.g., Mailchimp, Constant Contact) for outreach campaigns.
• Graphic design software (e.g., Adobe Creative Suite) for creating marketing materials.
• Data analytics tools (e.g., Google Analytics, Tableau) for campaign performance evaluation.

Ideal Candidates

The ideal candidates for this position will possess a combination of creativity and analytical thinking, enabling them to design effective marketing strategies while interpreting data to enhance outreach efforts. Strong interpersonal skills are essential for collaboration with various departments and external partners. A passion for the mission of The Marfan Foundation, along with a commitment to making a positive impact in the community, will set successful candidates apart. Additionally, adaptability and resilience in a changing environment are key traits that will support success in this role.