Manager, Marketing Analytics

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Written by AI from the job title and company, not by ArcSite, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Manager of Marketing Analytics at ArcSite will lead the analytics function to drive strategic marketing decisions by transforming data into actionable insights. This role involves overseeing the collection, analysis, and interpretation of marketing data to enhance campaign performance and optimize marketing strategies. The Manager will collaborate with cross-functional teams to develop analytical frameworks that support business growth, ensuring that marketing efforts are data-driven and aligned with the company’s objectives.

Job Responsibilities

• Develop and implement comprehensive marketing analytics strategies to measure the effectiveness of campaigns and initiatives.
• Lead a team of analysts to collect, analyze, and report on market trends, customer behavior, and competitive positioning.
• Collaborate with cross-functional teams including marketing, sales, and product development to provide data-driven insights.
• Design and maintain dashboards and reporting tools to track key performance indicators (KPIs) and marketing ROI.
• Advocate for data-driven decision-making across the organization by training stakeholders on analytical methodologies.
• Monitor and assess emerging marketing technologies and analytics platforms to enhance data collection and reporting capabilities.
• Present findings and recommendations to senior management to support marketing strategy adjustments.

Qualifications

• A Bachelor’s degree in Marketing, Mathematics, Statistics, Data Science, or a related field; Master’s degree preferred.
• 5+ years of experience in marketing analytics or a related field, with at least 2 years in a managerial role.
• Proficiency in data analysis tools and software such as Google Analytics, SQL, Excel, and visualization tools (e.g., Tableau, Power BI).
• Strong analytical skills with a proven ability to interpret complex data and translate findings into actionable insights.
• Exceptional communication skills, both written and verbal, to effectively convey analytical results to various stakeholders.
• Experience in marketing automation tools and database management.
• Proven project management skills and the ability to work collaboratively in a fast-paced environment.

Technologies & Tools

The Manager of Marketing Analytics will utilize a variety of technologies and tools to accomplish tasks effectively. These may include advanced analytics platforms like Google Analytics and Adobe Analytics for web insights, SQL for data querying, and visualization tools such as Tableau or Power BI for reporting. Familiarity with customer relationship management (CRM) systems and marketing automation tools is also essential to streamline data integration and campaign management.

Ideal Candidates

Ideal candidates for the Manager, Marketing Analytics role at ArcSite are analytical thinkers who possess a strong business acumen. They are detail-oriented and have a passion for data that drives them to discover insights that contribute to organizational success. Possessing excellent interpersonal skills, they communicate their findings effectively and work collaboratively with various stakeholders. Additionally, a proactive attitude toward learning and adapting in a rapidly changing environment will further enhance their effectiveness in this position.