Manager, Marketing Analytics - Growth Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by SoundCloud, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Manager, Marketing Analytics - Growth Marketing at SoundCloud will play a critical role in driving data-driven decision-making to enhance marketing initiatives and customer acquisition strategies. This position entails overseeing marketing analytics projects, engaging with cross-functional teams, and leveraging insights to optimize campaign performance. The successful candidate will be responsible for developing analytics frameworks, implementing new tools and techniques, and ensuring the effective application of analytics in various marketing strategies, ultimately aiming to drive growth and elevate SoundCloud's market presence.

Job Responsibilities

• Lead the development and implementation of marketing analytics strategies to support growth marketing initiatives.
• Conduct in-depth analyses to track the performance of marketing campaigns and provide actionable recommendations.
• Utilize advanced analytics tools and techniques to measure customer engagement, conversion rates, and campaign effectiveness.
• Collaborate with marketing, product, and sales teams to establish KPIs and metrics that align with business objectives.
• Design and execute A/B testing frameworks to optimize marketing efforts and improve ROI.
• Prepare and deliver presentations summarizing findings and insights to key stakeholders.
• Oversee the management and mentoring of a team of analysts to foster their growth and professional development.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; a Master's degree is preferred.
• 5+ years of experience in marketing analytics, preferably in a digital or high-growth environment.
• Strong proficiency in data analysis tools such as Google Analytics, Tableau, or similar platforms.
• Experience with SQL, Python, or R for data manipulation and analysis is highly desirable.
• Proven ability to interpret complex data sets and generate actionable insights.
• Excellent communication skills, with the ability to clearly articulate data-driven insights to diverse audiences.
• Strong leadership and project management skills, with a track record of successfully leading analytics projects.

Technologies & Tools

This position will utilize a variety of technologies and tools, including but not limited to Google Analytics for web performance tracking, SQL for database querying, Tableau or similar data visualization tools for reporting, and A/B testing platforms for campaign optimization. Familiarity with CRM tools, such as Salesforce or HubSpot, is also beneficial for integrating customer data with marketing analytics efforts.

Ideal Candidates

The ideal candidate for the Manager, Marketing Analytics - Growth Marketing position will possess a strong analytical mindset, enabling them to solve complex problems and drive strategic initiatives. Excellent interpersonal skills are essential, as this role requires collaboration with various teams and the ability to communicate insights effectively. Candidates should demonstrate adaptability and a proactive approach to challenges, showcasing a passion for leveraging data to inform marketing strategies and drive results in a dynamic environment.