Manager, Marketing Analytics & Measurement

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Job Overview

The Manager, Marketing Analytics & Measurement at Ovative Group will play a pivotal role in guiding data-driven marketing strategies and execution. This position requires a strong analytical mindset and a comprehensive understanding of marketing measurement frameworks. The successful candidate will lead a team in analyzing campaign performance, measuring ROI, and generating actionable insights that will help optimize client marketing efforts and drive business outcomes. Collaboration with cross-functional teams and effective communication of complex data in a clear, actionable format will be key components of this role.

Job Responsibilities

• Lead and mentor a team of analysts to deliver high-quality analytics and measurement services for marketing campaigns.
• Develop and implement measurement frameworks to evaluate campaign effectiveness and inform strategy decisions.
• Utilize advanced statistical methods to analyze complex data sets and uncover insights related to consumer behavior and marketing performance.
• Create comprehensive reports and dashboards that communicate key findings, insights, and recommendations to internal stakeholders and clients.
• Collaborate with marketing and analytics teams to set KPIs and establish benchmarks for future marketing initiatives.
• Continuously monitor industry trends and best practices in marketing analytics to ensure the company remains at the forefront of innovation.
• Present findings and insights to senior management and stakeholders in a clear and compelling manner.
• Oversee the implementation of tagging, tracking, and attribution methodologies across various digital platforms.

Qualifications

• Master's degree in Marketing, Business, Statistics, or a related field; relevant certifications (i.e., Google Analytics, Marketing Analytics) are a plus.
• Minimum of 5 years of experience in marketing analytics or a similar role, preferably within an agency environment.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, SQL, and Excel.
• Strong knowledge of data visualization tools, e.g., Tableau, Power BI.
• Demonstrated experience in developing and applying marketing measurement frameworks.
• Excellent quantitative and analytical skills with attention to detail.
• Strong communication skills, with the ability to explain complex data and concepts clearly to non-technical stakeholders.

Technologies & Tools

The Manager, Marketing Analytics & Measurement will work with a variety of technologies and tools to effectively analyze and measure marketing efforts. Key technologies include Google Analytics, Adobe Analytics, SQL for data querying, and data visualization platforms such as Tableau or Power BI. Familiarity with marketing automation systems and customer relationship management (CRM) tools will also be beneficial. The use of programming languages such as R or Python for advanced data analysis may be required, depending on specific projects.

Ideal Candidates

Ideal candidates for the Manager, Marketing Analytics & Measurement role will possess outstanding analytical abilities combined with a strategic mindset. They are highly motivated, results-oriented individuals who thrive in fast-paced environments. Successful candidates will demonstrate a passion for data-driven decision-making and a keen interest in marketing trends and analytics. They should also exhibit strong leadership qualities, as well as the ability to work collaboratively across teams. Excellent problem-solving skills and the capacity to adapt to new technologies and methodologies will further enhance their eligibility for this position.