Manager, Marketing Analytics, Oncology

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by BioSpace, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Marketing Analytics for Oncology at BioSpace will be responsible for leading the analytics efforts within the oncology marketing team. This role requires a strategic mindset to translate complex data insights into actionable marketing strategies that align with business goals. The successful candidate will champion data-driven decision-making, oversee data collection and analysis, and collaborate with cross-functional teams to optimize marketing campaigns tailored to the oncology sector.

Job Responsibilities

• Develop and implement comprehensive analytics strategies to support oncology marketing initiatives.
• Analyze market trends, competitive landscape, and customer behavior to identify opportunities for growth.
• Design and conduct primary research studies to gather relevant customer and market insights.
• Lead the development of key performance indicators (KPIs) and reporting dashboards to track the effectiveness of marketing campaigns.
• Collaborate with marketing teams to ensure data-driven decision-making is integrated into campaign planning and execution.
• Monitor and evaluate campaign performance, providing actionable insights and recommendations for optimization.
• Mentor and guide junior analysts within the marketing analytics team.
• Present analytical findings to stakeholders, translating complex data into clear narratives.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Business Analytics, or a related field; Master’s degree preferred.
• 5+ years of experience in marketing analytics, particularly within the healthcare or pharmaceutical industry.
• Strong proficiency in data analysis tools and software (e.g., SQL, R, Python, Tableau).
• Exceptional analytical and problem-solving skills.
• Proven track record of managing complex datasets and deriving actionable insights.
• Excellent communication skills, both verbal and written, with the ability to present findings to non-technical audiences.
• Ability to work collaboratively in a cross-functional environment and manage multiple projects simultaneously.

Technologies & Tools

The Manager, Marketing Analytics will utilize a variety of technologies and tools to perform their duties effectively. Proficiency in analytics software such as SQL for database management, R and Python for statistical analyses, and Tableau for data visualization is essential. Additionally, familiarity with CRM systems and marketing automation platforms will enhance the capability to track and analyze campaign performance.

Ideal Candidates

Ideal candidates for the Manager, Marketing Analytics position will exhibit a strong analytical acumen, paired with a passion for the oncology field. They should be proactive problem solvers with the ability to navigate complex data landscapes and translate these insights into strategic recommendations. Strong interpersonal skills and the ability to foster collaboration within teams are critical, as is the capacity to communicate intricate findings to diverse stakeholders effectively.