Manager, Marketing Analytics

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Written by AI from the job title and company, not by OpenTable, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Marketing Analytics at OpenTable plays a pivotal role in shaping the company's marketing strategies through data-driven insights. This position is responsible for leading a team of analytics professionals to develop comprehensive marketing performance metrics, evaluate campaign effectiveness, and support decision-making processes. The successful candidate will leverage advanced analytical methods and data visualization tools to enhance customer engagement and drive revenue growth, working collaboratively across various departments to ensure alignment of marketing initiatives with overall business objectives.

Job Responsibilities

• Lead the marketing analytics team in the development and execution of performance metrics and dashboards to measure campaign effectiveness.
• Conduct in-depth analyses of marketing programs and provide actionable insights to optimize strategies and increase ROI.
• Collaborate with cross-functional teams to support new product launches and promotional activities through data analysis and market research.
• Utilize statistical techniques to forecast marketing trends and identify growth opportunities.
• Prepare and present reports and presentations to senior leadership, summarizing insights and recommendations for continuous improvement.
• Mentor and train junior analytics team members in best practices and analytical techniques.
• Monitor industry trends and competitive landscape to inform marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
• 5+ years of experience in marketing analytics or a related area, with at least 2 years in a managerial role.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software (e.g., R, Python, SAS).
• Strong analytical and problem-solving skills, with an ability to interpret complex data sets.
• Exceptional written and verbal communication skills, with a proven ability to present data-driven insights to non-technical audiences.
• Experience in digital marketing analytics, including SEM, SEO, social media, and email marketing.
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

The Manager, Marketing Analytics position utilizes a variety of technologies and tools essential for effective data analysis and reporting. Key tools include advanced analytics software such as R, Python, and SQL for database management. Additionally, data visualization platforms such as Tableau and Power BI are employed for real-time reporting and dashboard creation. Familiarity with Google Analytics, CRM systems, and digital marketing tools is also essential to streamline data integration and optimize marketing strategies.

Ideal Candidates

The ideal candidate for the Manager, Marketing Analytics position is a strategic thinker with a strong analytical mindset and exceptional leadership capabilities. They possess a deep understanding of marketing principles and a passion for utilizing data to drive outcomes. A collaborative team player, the candidate is highly adaptable and excels in a dynamic, fast-paced environment. They are committed to continuous improvement, demonstrating initiative and creativity in addressing marketing challenges and implementing effective solutions.