Manager, Marketing Analytics

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Overview

The Manager, Marketing Analytics at Therabody will be responsible for driving strategic insights through data analytics that influence marketing strategies and initiatives. This role requires collaboration with cross-functional teams to assess performance metrics, optimize campaigns, and provide actionable recommendations to enhance customer engagement. The ideal candidate will harness their analytical skills to deliver impactful reports, lead analytic projects, and inform decision-making processes across the marketing organization.

Job Responsibilities

• Develop and implement marketing analytics frameworks to evaluate the performance of marketing campaigns.
• Analyze customer data to identify trends, patterns, and insights that drive business growth.
• Collaborate with marketing and product teams to optimize digital and offline marketing strategies.
• Create and present comprehensive reports and dashboards to stakeholders, summarizing key performance indicators.
• Lead and mentor a team of analysts, providing guidance on best practices in analytics and reporting.
• Utilize advanced analytical techniques, including statistical modeling and predictive analytics, to enhance marketing effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing analytics or data analysis roles.
• Strong proficiency in statistical analysis tools and data visualization software (e.g., Excel, Tableau, Google Analytics).
• Excellent problem-solving skills with the ability to derive insights from complex data sets.
• Experience in managing a team and leading projects effectively.
• Exceptional communication skills, capable of conveying complex analytical results to non-technical stakeholders.

Technologies & Tools

The Manager, Marketing Analytics will engage with a variety of technologies including data analytics software such as Google Analytics, SQL, and Tableau, as well as marketing automation tools like HubSpot and Marketo. Proficiency in Excel for data manipulation and reporting, alongside experience with CRM platforms, is essential to extracting and analyzing data effectively.

Ideal Candidates

The ideal candidate for this position will possess a blend of analytical proficiency and strategic vision, alongside strong leadership capabilities. They will be characterized by their data-driven decision-making approach, creativity in problem-solving, and the ability to communicate insights clearly to diverse audiences. A passion for health and wellness, coupled with a proactive mindset, will enhance their fit within the dynamic environment at Therabody.