Manager, Marketing Analytics

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Written by AI from the job title and company, not by Therabody, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Marketing Analytics at Therabody will play a pivotal role in driving data-driven marketing strategies. The individual will be responsible for analyzing marketing performance metrics, developing insights and strategies to optimize marketing campaigns, and effectively communicating findings to stakeholders across the organization. This role necessitates a blend of analytical proficiency, strategic vision, and a collaborative approach to work closely with various teams to enhance marketing effectiveness and ensure alignment with overall business objectives.

Job Responsibilities

• Lead the marketing analytics team to deliver insights and data-driven recommendations that enhance marketing strategies and decision-making.
• Develop, implement, and refine marketing analytics frameworks that accurately measure campaign performance and return on investment (ROI).
• Conduct in-depth analysis of market trends, consumer behavior, and competitive landscape to identify opportunities for campaign improvement.
• Collaborate with cross-functional teams including marketing, sales, and product development to support data-driven initiatives.
• Create and present compelling reports to senior management, summarizing findings and recommendations for future marketing strategies.
• Mentor and train team members on best practices in analytics and data visualization.
• Stay updated on industry trends and new technologies to continuously improve analytics processes.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; Master’s degree is a plus.
• 5+ years of experience in marketing analytics, preferably within the consumer goods or health and wellness industries.
• Proficiency in analytics tools such as Google Analytics, SQL, and Tableau; experience with CRM platforms is an advantage.
• Strong quantitative and analytical skills with the ability to interpret complex data sets.
• Excellent communication skills, both written and verbal, with the capability to convey insights to non-technical audiences.
• Demonstrated ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

This position utilizes a range of technologies and software, including but not limited to Google Analytics, Adobe Analytics, SQL databases, Tableau for data visualization, and various CRM systems. Familiarity with marketing automation tools and data management platforms is also beneficial, as the role necessitates integrating various data sources to drive insights.

Ideal Candidates

An ideal candidate for the Manager, Marketing Analytics position will possess a strong analytical mindset coupled with creative problem-solving skills. They should be detail-oriented and able to derive meaningful insights from data while being adept at storytelling through data visualization. Effective collaboration with diverse teams and the ability to influence stakeholders will be critical in driving initiatives forward. Furthermore, a passion for health and wellness, aligned with Therabody’s mission, will enhance the candidate's fit within the company culture.