Manager Marketing and Media Analytics

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Written by AI from the job title and company, not by Bimbo Bakeries USA, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Marketing and Media Analytics at Bimbo Bakeries USA will be instrumental in driving the company's marketing strategies through data-driven insights. This role involves overseeing the collection and analysis of media performance metrics to enhance marketing campaigns, optimize spend, and improve return on investment. The candidate will collaborate with cross-functional teams to translate complex data into actionable marketing strategies, fostering a culture of analytics within the marketing department.

Job Responsibilities

• Lead the development and execution of marketing analytics strategies to derive insights from media performance data.
• Collaborate with marketing teams to measure campaign effectiveness and optimize digital and traditional media strategies.
• Utilize advanced analytics techniques to forecast trends and identify new marketing opportunities.
• Develop comprehensive reporting frameworks to communicate key performance indicators (KPIs) and actionable insights to stakeholders.
• Manage budget allocation for media spends and assess the overall effectiveness of marketing tactics.
• Mentor and guide junior analysts in data interpretation and best practices in analytics.

Qualifications

• Master’s degree in Marketing, Business Analytics, Statistics, or a related field preferred.
• A minimum of 5 years of experience in marketing analytics, media measurement, or a related role.
• Proven track record of optimizing marketing strategies through data analysis.
• Strong analytical skills, with proficiency in statistical analysis tools and data visualization software.
• Excellent communication skills, with the ability to translate complex analytics into clear insights.
• Proficiency in Microsoft Excel, Google Analytics, SQL, and marketing automation platforms.

Technologies & Tools

The Manager Marketing and Media Analytics position utilizes a variety of technologies and tools to support data analysis and reporting. Key tools include Google Analytics for web performance tracking, Tableau for data visualization, SQL for database management, and various marketing automation tools (such as HubSpot or Marketo) to analyze campaign performance and customer engagement metrics. Familiarity with machine learning algorithms and data science techniques is advantageous for enhancing predictive capabilities.

Ideal Candidates

The ideal candidates for the Manager Marketing and Media Analytics role are those who demonstrate a strong analytical mindset with a passion for marketing. They should possess excellent problem-solving abilities and be comfortable interpreting and presenting data findings to varied audiences. A collaborative spirit and the ability to work in a team-oriented environment are essential, as is a proactive approach to identifying opportunities for improvement. Candidates who thrive in a fast-paced, dynamic setting and embrace challenges will excel in this role.