Manager, Marketing Data Analytics (remote - west coast only)

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Written by AI from the job title and company, not by Experian, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Marketing Data Analytics at Experian will play a crucial role in harnessing data to drive strategic marketing decisions. This position involves leading a team to analyze complex datasets, generate actionable insights, and create data-driven marketing strategies aimed at enhancing customer acquisition and retention. The ideal candidate will collaborate with cross-functional teams to ensure alignment on business objectives while utilizing advanced analytical techniques to maximize marketing effectiveness and ROI. As a remote position available to West Coast candidates, the role offers a unique opportunity to work within a dynamic and innovative environment.

Job Responsibilities

• Lead and manage the Marketing Data Analytics team to achieve departmental goals and objectives.
• Develop and implement data-driven marketing strategies by analyzing customer data and digital performance metrics.
• Collaborate with marketing, sales, and product teams to align on data analytics initiatives and insights.
• Utilize advanced analytics tools to support campaign tracking, attribution, and performance optimization.
• Present findings and recommendations to stakeholders through clear visualizations and reports.
• Continuously monitor industry trends and competitive landscape to inform marketing strategies.
• Ensure data integrity and quality across analytics processes and functions.
• Mentor and train team members on best practices in data analysis and marketing insights.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing analytics, data analysis, or a similar role.
• Strong analytical skills with proficiency in statistical tools and methodologies.
• Experience with data visualization and dashboard tools, such as Tableau, Power BI, or similar platforms.
• Proficient in SQL, R, Python, or other programming languages for data manipulation and analysis.
• Excellent communication and presentation skills to convey complex data insights to non-technical stakeholders.
• Strong project management skills with a proven ability to manage multiple priorities effectively.

Technologies & Tools

In this position, the Manager, Marketing Data Analytics will utilize a variety of technologies and tools to facilitate data analysis and reporting. Proficiency in SQL for database querying and manipulation is essential. Advanced knowledge of data visualization tools such as Tableau or Power BI will be required for presenting insights effectively. Additionally, experience with analytical software like R or Python will be instrumental in executing complex data analyses and generating predictive models. Familiarity with CRM and marketing automation platforms will also enhance the candidate's effectiveness in this role.

Ideal Candidates

The ideal candidates for the Manager, Marketing Data Analytics position at Experian will be analytical thinkers with a strategic mindset. They should possess strong leadership skills, enabling them to motivate and guide a team towards achieving common goals. Excellent problem-solving abilities, coupled with a keen eye for detail, are crucial in navigating complex datasets and drawing meaningful conclusions. Moreover, effective communicators who can translate technical information into actionable insights will thrive in this dynamic environment, ensuring that data-driven recommendations resonate across various levels of the organization.