Manager, Marketing Data Analytics (remote - west coast only)

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Written by AI from the job title and company, not by Experian, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Marketing Data Analytics at Experian will oversee the development and execution of data-driven marketing strategies to enhance campaign performance and customer insights. This role is critical in leveraging vast datasets to inform marketing decisions, optimize strategy, and drive growth. The individual will lead a team of analysts to generate actionable insights that support both customer acquisition and retention initiatives, ensuring that marketing efforts align with organizational goals while maintaining data integrity and compliance standards.

Job Responsibilities

• Lead the development of marketing analytics frameworks and methodologies to optimize marketing performance.
• Manage a team of data analysts and act as a mentor to enhance team capabilities and professional growth.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and reporting for marketing campaigns.
• Utilize advanced data modeling techniques to analyze consumer behavior and market trends.
• Translate complex data insights into business strategies and recommendations for stakeholders.
• Oversee the collection, processing, and analysis of large datasets from various marketing channels.
• Ensure the accuracy, quality, and consistency of data used in marketing initiatives.
• Develop and present analytical reports and dashboards to senior management and stakeholders.
• Stay updated with industry trends in marketing analytics and incorporate best practices into the team's work.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in marketing analytics or a data-driven marketing role.
• Demonstrated experience in team leadership and project management.
• Proficiency in data visualization tools such as Tableau, Power BI, or similar software.
• Strong analytical skills with expertise in SQL, R, Python, or similar programming languages.
• Familiarity with marketing automation platforms and CRM systems.
• Excellent verbal and written communication skills for presenting complex data insights to non-technical audiences.
• Strong problem-solving capabilities with a focus on actionable outcomes and strategic planning.

Technologies & Tools

The Manager, Marketing Data Analytics will primarily utilize a suite of advanced analytical tools and technologies, including but not limited to SQL databases for data querying, R or Python for statistical analysis and modeling, and Tableau or Power BI for data visualization and reporting. Familiarity with marketing automation platforms, CRM systems, and other proprietary software relevant to marketing initiatives will also be essential for executing tasks effectively.

Ideal Candidates

The ideal candidate will exhibit a strong analytical mindset paired with exceptional leadership qualities, demonstrating the ability to translate data insights into strategic marketing decisions. They will be driven, detail-oriented, and possess the capability to work collaboratively with diverse teams. A passion for continuous improvement, innovation in marketing analytics, and a commitment to enhancing customer experiences through data utilization will also characterize a successful applicant.