Manager, Marketing Measurement & Analytics

We are looking for a highly motivated individual, responsible for planning as well as executing measurement strategies, and optimization insights for a financial client.

The individual must have hands-on work experience in measurement planning, with strong understanding of media planning principles. We are looking for a candidate that has experience working with a range of measurement methodologies, has excellent oral and written communication skills, is client focused and able to operate effectively with cross functional teams.

Responsibilities

Client responsibilities include,

• Play a key role in developing annual learning agenda, measurement plan and roadmap based on the brand’s goals and objectives
• Implementing and delivering milestones identified within the measurement roadmap
• Assimilating insights from multiple measurement studies to create holistic performance view and optimization recommendations
• Identify measurement and optimization opportunities based on evolving client needs
• Staying updated and consulting on new measurement methodologies, technologies and platforms with clients

In this role you will be exposed to a wide array of experiences and build a diverse skillset. A week may include a subset of following:

• Managing multiple projects and timelines
• Managing Vendor timelines and project delivery
• Conduct advanced analyses on digital datasets to derive actionable insights
• Generating insights, making optimization recommendations to fuel business reviews
• Building and presenting clear, story-driven presentations of measurement results

Required Skills and Experience

• Knowledge and Experience working with broad range of measurement techniques such as MTA, MMM, Brand lift studies, experimentation, etc.
• Experience using SQL, Python and R is preferred
• Intermediate+ level knowledge of TV/ CTV/ OTT ecosystems
• Strong communication and project management skills

Desired Skills and Experience

• Experience with major digital analytics and data management platforms (e.g., Google Analytics, Adobe Analytics, Salesforce).
• Familiarity with ad tech ecosystem, media planning, and data visualization tools
• Firm grasp of media metrics in both digital and traditional: Media (impression, GRP, CPV), and Measurement analytics.
• Experience with industry tools: Syndicated Sales (Nielsen/IRI Polk, JD Power), Media Consumption (Nielsen, Arbitron, Comscore), Paid Media Monitoring (Kantar, AdViews), Social Media Monitoring (NetBase, Sysomos), 1st Party (CRM), Digital Ad Server (DCM, Sizmek) & Site Served, Website Analytics (Omniture Site Catalyst or Google 360)
• Familiarity with experimentation and digital maturity concepts