Manager, Marketing Strategy & Analytics

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Job Overview

The Manager of Marketing Strategy & Analytics at 2U will play a pivotal role in shaping and executing effective marketing strategies that leverage data-driven insights to drive growth. This position entails overseeing the development and implementation of marketing analytics frameworks, analyzing campaign performance, and guiding strategic initiatives to optimize marketing efforts. The candidate will collaborate closely with cross-functional teams to understand business objectives and use analytics to inform decision-making and improve overall marketing efficacy.

Job Responsibilities

• Lead the development and execution of comprehensive marketing strategies that align with organizational goals.
• Oversee marketing analytics initiatives, including campaign performance measurement and reporting.
• Utilize data visualization tools to present actionable insights to stakeholders and senior management.
• Collaborate with marketing and product teams to integrate analytics into marketing strategies.
• Identify and evaluate trends in the market and recommend strategies based on findings.
• Manage the marketing budget, ensuring efficient allocation of resources for optimal returns.
• Mentor and train junior team members on best practices in analytics and strategic thinking.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; a Master’s degree is preferred.
• A minimum of 5 years of experience in marketing strategy and analytics.
• Strong proficiency in data analysis tools and techniques, with experience in Google Analytics, Tableau, or similar platforms.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Demonstrated experience in campaign management and performance tracking.
• Exceptional communication and presentation skills, with a proven ability to engage stakeholders at all levels.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Technologies & Tools

The Manager of Marketing Strategy & Analytics will utilize a variety of technologies and tools including but not limited to marketing automation platforms, CRM systems, data visualization software (such as Tableau or Power BI), and web analytics frameworks (such as Google Analytics and Adobe Analytics). Proficiency in Excel and SQL for data manipulation and analysis is also required to effectively gather insights and inform strategic decision-making.

Ideal Candidates

Ideal candidates for the Manager, Marketing Strategy & Analytics position at 2U will possess a combination of strong analytical capabilities and strategic thinking. They should be detail-oriented, results-driven, and capable of transforming data into actionable insights. The candidate should thrive in a collaborative environment, demonstrating a strong ability to work across teams and effectively mentor others. A passion for continuous learning and adaptation to new trends in marketing analytics will further distinguish a successful applicant.